Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Marketing Director (12-Month FTC)
We are seeking an experienced, commercially minded and highly collaborative Marketing Director to join Mastercard’s Australia Marketing team on a 12-month fixed-term contract.
The role will initially lead the planning and execution of integrated marketing campaigns, sponsorship activations and go-to-market initiatives across Mastercard’s consumer and customer portfolio. As the contract progresses, it will transition into a parental leave cover position within the Consumer Marketing & Sponsorships team, assuming broader responsibility for consumer marketing strategy, sponsorship portfolio leadership, team management and stewardship of the Priceless platform.
The successful candidate will bring a blend of strategic thinking and operational excellence, with experience delivering large-scale campaigns, sponsorship activations, customer engagement programs and product commercialization initiatives. They will be comfortable navigating a highly matrixed environment and partnering across Sales, Product, Services, Communications, B2B Marketing and regional and global teams to drive business and brand outcomes.
Key Responsibilities
Sponsorship Strategy, Activation & Hospitality
• Lead Mastercard's sponsorship strategy and activation agenda across Australia and New Zealand, including the Australian Open and Mastercard's partnership with the McLaren Formula 1 Team.
• Deliver integrated sponsorship programs, activations and experiences that drive consumer engagement, customer value and business outcomes.
• Leverage sponsorship assets to support issuer objectives, executive engagement, customer hospitality and relationship growth.
• Support the evaluation and acquisition of future sponsorship opportunities.
Consumer Marketing & Campaign Leadership
• Lead the development and execution of integrated consumer marketing campaigns that strengthen brand preference, drive engagement and deliver measurable business outcomes.
• Deliver campaigns across paid, owned and earned channels, aligned to Mastercard's global and regional priorities.
• Partner with agencies and internal stakeholders to ensure best-in-class execution and marketing effectiveness.
• Work closely with Communications teams to amplify major campaigns and sponsorship moments.
Product Launches, Commercialization & Performance Marketing
• Partner with Product and Services teams to bring new products, services and innovations to market.
• Develop go-to-market strategies and commercialization programs that drive adoption, usage and business growth.
• Translate complex product propositions into compelling customer and consumer narratives.
• Establish measurement frameworks that connect marketing activity to business outcomes.
Digital Marketing & Innovation
• Lead digital marketing strategy across consumer and customer touchpoints.
• Drive innovation across digital, content, social, search and AI-enabled marketing capabilities.
• Leverage data, testing and emerging technologies to improve marketing effectiveness and performance.
Priceless Platform Leadership
• Lead the ongoing management and evolution of Mastercard's Priceless platform across Australia and New Zealand.
• Develop experiences, offers and content that increase engagement and strengthen brand differentiation.
• Partner with regional and global teams to expand the platform's relevance and impact locally.
Team Leadership & Stakeholder Management
• Lead, coach and develop a high-performing marketing team.
• Build strong relationships across local, regional and global stakeholders.
• Serve as a trusted advisor to senior leaders across Marketing, Product, Services, Sales and Communications.
• Manage agency, vendor and partner relationships to ensure excellence in delivery.
Governance, Risk & Compliance
• Ensure all marketing activities comply with Mastercard's governance, legal, privacy, risk and compliance requirements.
• Maintain strong budget management, procurement and approval processes.
• Drive operational excellence through effective planning, project management and stakeholder alignment.
Experience & Qualifications
Required Experience
• Extensive experience in consumer, brand, sponsorship or integrated marketing.
• Demonstrated success leading major sponsorship activations and integrated marketing campaigns.
• Experience managing premium sports, entertainment or cultural partnerships.
• Strong digital and performance marketing experience.
• Experience launching and commercializing products, services or solutions.
• Strong stakeholder management and influencing capabilities within complex matrix organizations.
• Experience leading and developing high-performing teams.
Preferred Experience
• Experience within financial services, payments, technology or another regulated industry.
• Experience leveraging sponsorship investments to drive both consumer and customer outcomes.
• Experience working across regional and global organizations.
• Familiarity with AI-enabled marketing and modern marketing measurement frameworks.
Success Measures
Success in this role will be measured by:
• Delivery of high-impact sponsorship, consumer marketing and commercialization initiatives.
• Growth in consumer engagement, brand impact and business outcomes.
• Effective leadership of the Priceless platform and sponsorship portfolio.
• Strong stakeholder satisfaction, governance and team engagement.
• Seamless transition into the Consumer Marketing & Sponsorships leadership portfolio during the parental leave coverage period.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Abide by Mastercard’s security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.
