Marketing & Events Manager (Mall/Retail)

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Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where they belong.  Whether you’ve got deep experience in commercial real estate, skilled trades or technology, or you’re looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward.

JLL is seeking a passionate and innovative Marketing & Events Manager to join our mall management team. This role is essential to drive foot traffic to the mall through planning and executing a diverse and comprehensive events calendar that includes promotions, seasonal activities, and community engagement events to align with the mall’s strategic goals. The ideal candidate will have excellent organizational and communication skills, and a strong ability to collaborate with local vendors/artists to create memorable experiences that resonate with our visitors.

Key Responsibilities:

• Develop and maintain a comprehensive events calendar that aligns with the mall's strategic goals and community preferences.

• Plan and execute a variety of events including but not limited to seasonal festivities, themed promotions, workshops, and live performances.

• Create and implement event strategies that engage the community and drive footfall to the shopping mall.

• Foster relationships with local businesses, vendors, and artists to enhance event offerings and support local talent.

• Collaborate with the marketing executive to develop promotional strategies for events, utilizing social media, email campaigns, and local advertising to increase visibility and attendance.

• Prepare promotional materials and ensure that events are adequately promoted across all channels.

• Oversee the logistical aspects of each event, including venue setup, vendor coordination, staffing, and cleanup.

• Ensure events run smoothly and efficiently while providing a positive and engaging experience for attendees.

• Curate, plan, and execute end-to-end 360-degree activations and events from concept development through post-event wrap-up, ensuring alignment with current market trends and property objectives.

• Prepare, review, and manage activation contracts, vendor agreements, and partnership documentation, ensuring all terms are clearly defined and mutually beneficial.

• Process invoices, manage vendor payments, track event budgets in real-time, and maintain accurate financial documentation throughout the activation lifecycle.

• Coordinate with finance team on payment schedules, budget reconciliation, expense reporting, and ensure all contractual financial obligations are met.

• Leverage existing network and actively cultivate new relationships with mid to high-tier brands, agencies, and creative partners suitable for property activations and collaborations.

• Identify and secure brand partnerships, pop-up opportunities, sponsorships, and co-marketing initiatives that align with property positioning and audience demographics.

• Negotiate partnership terms, sponsorship packages, and activation agreements, managing brand expectations throughout the entire partnership lifecycle.

• Serve as primary liaison between brand partners and property management during activations, ensuring seamless communication and brand satisfaction.

• Build and maintain strong, trust-based relationships with brand representatives, creative agencies, experiential marketing firms, and industry contacts to create a robust pipeline of partnership opportunities.

• Gather feedback from attendees and participants to assess the success of events and identify areas for improvement.

• Conduct post-event evaluations and report findings to the management team to refine future event planning.

• Assist with content development by researching current social media marketing trends and identifying popular pop-up locations that can be leveraged for on-site marketing initiatives.

• Support the tracking of sales generated from the malls online marketing offers with tenants through the POS system.

The candidate must have effective communication in English (written & verbal) and people skills, as the candidate will work closely with the Clients, Head of Building Management, Mall Manager, 3rd party agencies, Leasing Agents, Retailers and various other parties and departments. The candidate will be required to perform all functions and responsibilities of the role, which may not always be expressly mentioned in the Clients contract but would be deemed necessary for the proper performance of services and the carrying out of activities for the effective and efficient management of the property in accordance with good industry protocols and any applicable best international standards and codes of practice.

Pre-requisites:

•Marketing Degree / Qualification

• 5 Years’ experience, with 3 years in the UAE

• Mall / Retail experience

• Event coordination & execution experience

Key Experience:

1. Working knowledge of mall marketing and advertisement practices.

2. Established network of contacts with mid to high-tier brands, creative agencies, experiential marketing firms, and activation partners (portfolio of brand relationships required)

3. Experience overseeing content shoots and understanding of what makes compelling activation content for social media and marketing channels

4. Proven experience in event planning and activation.

5. Strong budget management skills.

6. Proficiency in conducting audit reviews and monitoring footfall data.

7. Ability to think creatively and generate innovative ideas to drive foot traffic effectively.

Skills Required:

- Mall / Retail Activation, Event Planning and Execution, Content Creation

- Financial acumen with experience managing budgets, processing payments, negotiating contracts, and maintaining accurate financial records Technically astute and proficient

- Fluent English (verbal and written) Excellent telecommunication and customer service

Location:

On-site –Dubai, ARE

If this job description resonates with you, we encourage you to apply even if you don’t meet all of the requirements.  We’re interested in getting to know you and what you bring to the table!

At JLL, we harness the power of artificial intelligence (AI) to efficiently accelerate meaningful connections between candidates and opportunities. Using AI capabilities, we analyze your application for relevant skills, experiences, and qualifications to generate valuable insights about how your unique profile aligns with the specific requirements of the role you're pursuing.

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