Marketing Manager

About Us: NetOne Zambia is a leading Information and Communications Technology (ICT) Services Group, committed to delivering innovative, reliable, and cost-effective technology solutions. We empower businesses through a wide range of services including managed IT, cloud solutions, cybersecurity, and enterprise connectivity. With a client-centric approach, we strive to be the preferred ICT partner for organizations across Zambia and the region. Marketing Strategy & Planning Ø Develop and implement marketing strategies aligned with business objectives and growth targets. Ø Conduct market research and competitor analysis to identify opportunities and threats. Ø Define target segments and craft messaging that resonates with key customer groups (B2B/B2C). Ø Brand Management & Communications Ø Build and strengthen the company’s brand positioning across digital and traditional channels. Ø Manage content creation for website, blogs, case studies, newsletters, press releases, and social media. Ø Coordinate corporate communications, PR campaigns, and industry thought leadership. Ø Lead Generation & Sales Support Ø Design and execute demand-generation campaigns to drive qualified leads for sales. Ø Work closely with the sales team to develop marketing collateral, pitch decks, and proposals. Ø Track and report on lead conversions, ROI, and pipeline contribution. Ø Digital Marketing & Campaigns Ø Manage digital marketing channels including SEO, SEM, email marketing, LinkedIn, and other social platforms. Ø Plan and optimize paid advertising campaigns (Google Ads, LinkedIn Ads, etc.). Ø Use analytics tools to measure campaign performance and continuously improve results. Events & Partnerships Ø Organize presentations, activations, attendance at shows, product launches, and customer engagement events. Ø Collaborate with partners, vendors, and industry associations to amplify reach. Ø Team & Budget Management Ø Manage marketing budgets and allocate resources effectively. Ø Lead and mentor the marketing team, agencies, and freelancers. Key Performance Indicators (KPIs) Ø Lead generation volume and quality. Ø Marketing ROI and campaign performance metrics. Ø Brand awareness and engagement levels. Ø Contribution to sales pipeline and revenue growth. Ø Successful execution of marketing campaigns and events. Requirements Qualifications & Skills Ø Bachelor’s degree in Marketing, Business, Communications, or related field (MBA preferred). Ø 3-5 years of marketing experience, preferably in the technology/IT sector. Ø Strong knowledge of digital marketing, content marketing, and lead generation strategies. Ø Experience working with CRM and marketing tools (e.g. Survey Monkey, Google Ads, Google Analytics, Canva) an added advantage. Ø Excellent communication, presentation, and project management skills. Ø Ability to analyse data and translate insights into actionable strategies. Ø Creative thinker with a problem-solving mindset and attention to detail.