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Job Description Summary
Marketing Manager
Job Description
Major Accountabilities:
Define the product and brand strategy in partnership with local management and global marketing teams, translating it into effective tactical plans and projects.
Execute, monitor, and analyse agreed tactical plans to drive sustainable brand growth.
Lead the development of promotional activities in line with internal procedures and Code of Conduct requirements.
Manage brand budgets, forecasts, and expenses, and evaluate the marketing mix for cost-effectiveness and impact.
Generate market and customer insights through stakeholder interactions and identify new growth opportunities.
Monitor product performance and the external environment, taking timely corrective action to achieve business objectives.
Partner with Marketing and Medical teams to maximise impact, including identifying relevant centers, key opinion leaders, and other external experts by disease area.
Identify the needs of different patient segments and assess the implications of the disease within the assigned market or territory.
Requirements:
Proven marketing experience and track record in brand growth
Strong strategic thinking, analytical, project management, and budget-management capabilities.
Ability to turn customer and market insights into clear, actionable plans.
Excellent cross-functional collaboration and stakeholder-management skills.
A proactive, results-oriented mindset
Skills Desired
Asset Management, Commercial Excellence, Cross-Functional Collaboration, Digital Marketing, Influencing Skills, Operational Excellence, Product Lifecycle Management (PLM), Product Marketing, Stakeholder Engagement, Stakeholder Management