Marketing Operations and Analytics Specialist
About this role
Why join us?
Our purpose is design for the good of humankind. It’s the ideal we strive toward each day in everything we do. Being a part of MillerKnoll means being a part of something larger than your work team, or even your brand. We are redefining modern for the 21st century. And our success allows MillerKnoll to support causes that align with our values, so we can build a more sustainable, equitable, and beautiful future for everyone.
The Marketing Operations and Analytics Specialist role supports data-driven marketing decisions by ensuring accurate data, clear measurement, and actionable insights across the buyer journey. This role partners closely with Marketing, Sales, and Sales Operations to improve campaign effectiveness and pipeline impact.
This position is onsite at the Design Yard in Holland, MI four days a week and works from home one day a week.
Responsibilities
Establish and enforce data consistency standards across the marketing CRM, maintaining accurate and complete information.
Support platform integrations between the marketing CRM and connected platforms (sales CRM, web analytics, social, event tools), partnering with technical teams as needed.
Define and evolve marketing measurement frameworks (MQLs, SQLs, conversion rates, pipeline contribution) aligned to marketing and sales goals.
Build and maintain dashboards and reports that track campaign, channel, and full-funnel performance.
Analyze funnel and buyer journey performance to identify trends, drop-offs, and optimization opportunities from lead through opportunity.
Evaluate campaign and content performance to understand drivers of engagement, conversion, and pipeline impact, and recommend improvements to targeting, messaging, and channel mix.
Support attribution analysis to quantify marketing’s contribution to pipeline and revenue.
Establish and maintain scalable automation frameworks, workflows, and documentation that improve efficiency and enable execution of complex, multi-channel campaigns.
Serve as a strategic partner to Marketing, Sales, Sales Operations, IT, and CRM teams into operational and investment decisions.
Support department financial operations by processing invoices, monitoring expenditures, maintaining budget records, and generating regular budget and expense reports.
Qualifications
3 to 5 years of experience in marketing analytics, marketing operations, or a related role.
Hands-on experience with marketing CRMs and automation platforms (e.g., Salesforce, HubSpot, Google analytics, Content Square and other market intelligence platforms).
Strong analytical skills and comfort working with funnels, performance metrics, and attribution concepts.
Experience building dashboards and interpreting data for non-technical stakeholders.
Strong attention to detail, organization, and documentation.
Advanced proficiency with Microsoft Excel for analysis and reporting.
Who We Hire?
Simply put, we hire qualified applicants representing a wide range of backgrounds and abilities. MillerKnoll is comprised of people of all abilities, gender identities and expressions, ages, ethnicities, sexual orientations, veterans from every branch of military service, and more. Here, you can bring your whole self to work. We’re committed to equal opportunity employment, including veterans and people with disabilities.
MillerKnoll complies with applicable disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact MillerKnoll Talent Acquisition at careers_help@millerknoll.com.