Marketing Specialist, Czech & Slovakia

We are looking for a Marketing Specialist to drive brand awareness, demand generation, and customer engagement across the Czech Republic and Slovakia. You'll own local marketing execution — from campaign planning to content localization — while working closely with regional and global marketing teams to ensure brand consistency and market relevance.

Key Responsibilities

• Plan, execute, and measure integrated marketing campaigns (digital, social, email, offline) for the CZ/SK market
• Localize and adapt regional/global marketing content, messaging, and creative assets for Czech and Slovak audiences
• Manage local social media channels and community engagement
• Coordinate with local media, agencies, and partners for PR, events, and sponsorships
• Support product launches and go-to-market activities in the region
• Track and report on campaign performance (KPIs, ROI, market insights)
• Conduct market research to identify trends, customer needs, and competitive positioning in CZ/SK
• Manage local marketing budget and vendor relationships
• Collaborate with sales teams to align marketing efforts with regional sales goals

• Develop and execute the annual marketing plan for CZ/SK, aligned with local business priorities

• Manage the local marketing budget, track spend, and ensure activities are delivered within agreed budgets.

• Good understanding of digital marketing channels, campaign management and performance measurement.

Requirements

• 2–4 years of experience in marketing, preferably in a regional or country-specific role
• Fluent in Czech and/or Slovak, plus professional English
• Strong understanding of the Czech and Slovak market landscape (media, consumer behavior, competitors)
• Experience with digital marketing tools (Google Ads, Meta Ads Manager, email platforms, analytics tools)
• Excellent project management and organizational skills
• Strong written and verbal communication skills
• Bachelor's degree in Marketing, Business, Communications, or related field

Nice to Have

• Experience in [industry, e.g., SaaS, FMCG, retail]
• Familiarity with CRM/marketing automation platforms (HubSpot, Salesforce Marketing Cloud, etc.)
• Prior experience working with a multinational marketing team

What We Offer

• Competitive salary package
• Flexible/hybrid working arrangements
• Professional development opportunities

Let’s create a cleaner future together

Cleaning has emerged as a key contributor to health and safety, sparked by technology and innovation. At Nilfisk we are a driving force in this development. Being part of Nilfisk means thinking outside of the box, bringing your inspiring ideas to life, sharing the results, and learning from your setbacks. We believe that diversity is our greatest strength – as we achieve the best results from a wide variety of views and approaches. At Nilfisk, you have the freedom to be yourself and express your opinions. Nilfisk is firmly committed to growth and sustainability in everything we do. You will be empowered in your role as you collaborate with passionate colleagues on a quest to create a cleaner future.

Are you ready to make a change for a cleaner future?

About Nilfisk

Nilfisk is a world-leading provider of professional cleaning equipment and services, founded in Denmark in 1906. With approximately 4,500 employees across 45 countries and products sold in over 100 markets, we are committed to developing sustainable cleaning solutions that improve quality of life. We are a proud member of the United Nations Global Compact.

We embrace diversity and equality with an environment of inclusion. We encourage everyone to apply for the position, regardless of origin, race, ethnicity, religion, physical or mental ability, gender, gender-identity or expression, sexual orientation, and age.

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