Off-Page SEO Specialist
About this role
We are looking for an experienced Off-Page SEO Specialist to improve our website's authority, organic rankings, and online visibility through high-quality link-building and digital PR strategies. The ideal candidate should also have a solid understanding of On-Page SEO and technical SEO best practices to ensure SEO efforts align with overall website optimization.
Key Responsibilities
Off-Page SEO
- Develop and execute white-hat link-building strategies.
- Acquire high-quality backlinks through outreach, guest posting, digital PR, and partnerships.
- Conduct competitor backlink analysis and identify new link opportunities.
- Monitor backlink profile and remove/disavow toxic backlinks when necessary.
- Build relationships with bloggers, publishers, influencers, and industry websites.
- Increase brand mentions across authoritative websites.
- Track referral traffic and backlink performance.
- Perform local citation building and directory submissions (where applicable).
- Stay updated with Google's algorithm updates and link-building best practices.
On-Page SEO Knowledge
- Optimize title tags, meta descriptions, headings, and URLs.
- Perform keyword research and keyword mapping.
- Improve internal linking structure.
- Optimize content based on search intent.
- Ensure proper image optimization (alt text, file names, compression).
- Identify duplicate content and indexing issues.
- Work with content writers to optimize blog posts and landing pages.
- Understand schema markup implementation.
- Have basic knowledge of Core Web Vitals and page speed optimization.
Requirements
Required Skills
- 2–4 years of SEO experience.
- Strong expertise in Off-Page SEO and link building.
- Good understanding of On-Page SEO.
- Experience with:
- Ahrefs
- SEMrush
- Google Search Console
- Google Analytics (GA4)
- Screaming Frog
- Majestic (preferred)
- Knowledge of Google algorithm updates.
- Excellent outreach and communication skills.
- Strong analytical and reporting abilities.
- Familiarity with Shopify and WordPress.
Preferred Qualifications
- Bachelor's degree in Marketing, IT, Computer Science, or a related field.
- Understanding of AI-powered search (Google AI Overviews, ChatGPT, Perplexity) and SEO trends.
Benefits
⛽ Fuel Allowance
🏥 Medical Insurance
🍽 Free Lunch Facility (In-house)
🏋♂️ GYM Passport (Panel Gym's Free of Cost)
💰 Participatory Fund
💲 Market Competitive Salary
💻 Learning & Challenging Work Environment
👨💻 Amazing Work Culture
🛫 Paid Time off
👨👩👧👦 Group Life Insurance
⏳ Maternity Leaves and many more