Digital Marketing Executive
Experience: 2+ Years
Department: Digital Marketing
Employment Type: Full-Time
About the Role
We are looking for a Digital Marketing Executive with 2+ years of experience who understands modern digital marketing beyond traditional SEO. The ideal candidate should be hands-on with SEO, AEO, GEO, organic content distribution, analytics and AI-powered marketing.
Key Responsibilities
- Execute SEO strategies including keyword research, on-page optimization, technical SEO basics, internal linking and content optimization.
- Work on AEO & GEO to improve visibility across Google AI Overviews, ChatGPT, Claude, Gemini, Perplexity and other AI search platforms.
- Plan and execute organic content distribution across LinkedIn, communities, industry platforms and other relevant channels.
- Analyze performance using GA4, Google Search Console and SEO tools, identifying opportunities to improve traffic, engagement and conversions.
- Conduct competitor, SERP, search-intent and content-gap research.
- Use ChatGPT, Claude, Gemini and other LLMs for research, content strategy, analysis, ideation and marketing productivity.
- Support creation and promotion of lead magnets, reports, landing pages and conversion-focused content.
- Experiment with modern growth tactics, including AI search, zero-click SEO, content repurposing, digital PR, social search and community-led growth.
- Track KPIs and provide actionable insights based on data.
Requirements
- 2+ years of hands-on experience in Digital Marketing / SEO.
- Strong understanding of SEO, AEO and emerging GEO/AI Search practices.
- Experience with Google Analytics, Search Console and SEO tools such as Ahrefs/Semrush.
- Good analytical, research and problem-solving skills.
- Practical experience with ChatGPT, Claude, Gemini or similar LLMs.
- Strong understanding of content distribution and organic growth.
- Curious about new marketing trends, AI tools and growth experiments.
- Strong communication and execution skills.
- Ability to work independently and take ownership of outcomes.
