[Online Marketing]: SMO Executive
Full-timeMid · 2-5 yearsH1B likely
About this role
We are looking for a creative, analytical, and AI-savvy Social Media Executive to build brand awareness, increase engagement, and support demand generation through social media. The ideal candidate should have a passion for content creation, video-first marketing, community engagement, and founder branding.
Key Responsibilities
- Plan, create, schedule, and publish engaging content across social media platforms.
- Develop and manage monthly social media content calendars.
- Write compelling captions, hooks, and social copy.
- Create static creatives, carousels, infographics, and short-form videos.
- Support founder and leadership personal branding initiatives.
- Manage social communities by responding to comments, messages, and discussions.
- Identify trending topics, hashtags, and content opportunities.
- Collaborate with Content, SEO, Design, Video, and Marketing teams.
- Monitor competitors and industry trends to identify new growth opportunities.
- Track campaign performance and prepare weekly and monthly reports with actionable insights.
Social Media Channels
- YouTube
- X (Twitter)
- Google Business Profile
AI Tools & Technologies
- ChatGPT
- Claude
- Gemini
Marketing & Social Media Tools
- Canva
- Google Analytics 4 (GA4)
- Google Search Console (Basic)
- YouTube Studio
- LinkedIn Analytics
- Meta Business Suite
- Google Trends
- UTM Builder
Required Skills
- Excellent written and verbal communication skills.
- Strong understanding of social media algorithms and best practices.
- Basic graphic design and short-form video editing skills.
- Ability to create engaging B2B and B2C social content.
- Familiarity with AI-powered content creation tools.
- Basic understanding of branding, storytelling, and community building.
- Strong analytical mindset with the ability to interpret social media metrics.
- Good time management and attention to detail.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Experience in B2B SaaS, IT Services, Technology, or Digital Marketing is preferred.