About Wildnet Technologies:
Wildnet Technologies is an award-winning White Label Digital Marketing and IT Services with a track record of helping businesses and Google Partner Agencies achieve their goals. We offer a comprehensive range of high-quality Digital Marketing Services and On-Demand Technology Resources. With over 12,000 successful projects delivered to date, our team of 300+ professionals is headquartered in India and serves clients in the United States, Canada, Australia, and the United Kingdom. Our expertise includes SEO, Paid Search, Paid Social Services, programmatic advertising, and more.
About the Role
We are looking for an Outreach Specialist to drive B2B outbound growth across the US market. You will identify and research technology decision-makers, create highly personalized outreach campaigns, and convert prospects into qualified meetings for our senior sales team.
Our ideal prospects include CTOs, VPs of Engineering, Product Leaders, and other technology decision-makers. This role is focused on research-driven, insight-led outreach rather than high-volume templated messaging.
Key Responsibilities
- Build and execute multi-touch email and LinkedIn outreach campaigns across assigned US territories.
- Research and qualify target accounts using firmographic, technographic, and buying/trigger signals.
- Create personalized, insight-driven messages tailored to senior technology decision-makers.
- A/B test subject lines, messaging, offers, and outreach cadence to improve response rates.
- Manage follow-ups across email, LinkedIn, and phone, ensuring no qualified lead is dropped.
- Identify and qualify prospects based on the company's Ideal Customer Profile (ICP).
- Book qualified meetings for the senior sales team and coordinate calendars across US time zones.
- Prepare concise pre-meeting briefs covering prospect background, pain points, and conversation opportunities.
- Maintain accurate lead and activity records in the CRM.
- Track and report weekly on outreach activity, responses, meetings booked, and sourced pipeline.
- Continuously improve outreach strategies based on campaign performance and prospect feedback.
Success Metrics
- 8–12 qualified meetings per month
- 80%+ meeting show rate
- 5%+ positive email reply rate
- 250–350 personalized touches per week
- Achievement of quarterly sourced pipeline targets
Requirements
- 2+ years of experience in B2B outbound sales, lead generation, SDR, BDR, or outreach roles.
- Experience in IT services, SaaS, technology consulting, or a similar B2B environment is preferred.
- Proven track record of self-sourcing qualified meetings, with measurable results.
- Hands-on experience managing outbound campaigns from prospect research and list building through meeting booking.
- Excellent written English with the ability to capture a senior decision-maker's attention in concise messaging.
- Strong verbal communication skills and confidence speaking with US-based stakeholders.
- Working knowledge of CRM platforms such as HubSpot, Salesforce, or Zoho.
- Experience with outreach and prospecting tools such as Apollo, LinkedIn Sales Navigator, Smartlead, Instantly, or similar platforms.
- Comfortable working US-aligned hours.
Preferred Qualifications
- Experience with cold calling into the US market.
- Experience selling or prospecting for AI/GenAI, custom software, cloud, or Salesforce services.
- Familiarity with Clay, PhantomBuster, n8n, or AI-assisted research and automation workflows.
- Exposure to Account-Based Marketing (ABM).
- Experience generating pipeline through industry conferences, events, or travel-based sales initiatives.
