Product Content Marketer
Bengaluru, IndiaFull-timeEntry · 0-2 years
About this role
Role: Product Content Marketer
About the Role:
We’re expanding our Product Marketing team and looking for talented marketers who can tell compelling stories, shape brand perception, and drive product adoption. You'll be instrumental in crafting a wide range of content—from web pages, blogs, and ebooks to email campaigns, social media posts, taglines, and campaign messaging—that positions our product in the best possible light.
What You’ll Gain:
- Hands-on experience shaping product marketing strategies
- Deep understanding of IT security and cybersecurity products
- Exposure to industry trends and global enterprise customers
- A platform to grow into a highly impactful product marketing leader
Key Responsibilities:
- Create and manage marketing content including blogs, web pages, ebooks, emails, and sales collateral
- Optimize content for SEO to boost organic search visibility and traffic
- Collaborate with internal teams (sales, product, and partners) to develop demand-generating campaigns
- Ensure consistency, clarity, and accuracy across all marketing communications
- Refine and repurpose content to improve readability and engagement
- Craft product messaging and positioning that highlights business value
- Build compelling product narratives that resonate with target audiences
- Monitor content performance metrics to assess effectiveness and guide improvements
Qualifications:
- Bachelor’s degree in engineering or MBA in Marketing
- 0-2 years of experience in content marketing or any related roles
- Strong understanding of product positioning, audience targeting, and content marketing strategies
- Exceptional writing, editing, and storytelling skills