JOB DESCRIPTION:
Primary Function
职责概述
- Manage the development and implementation of strategic initiatives and operational strategies to achieve short-term and long-term growth objectives for the organization.
- Lead projects and team members including cross functional team such as Service, R&D, RA and Value expansion team etc. to accomplish product launch, pricing, promotion, technical application, field execution, scientific supports to achieve business objectives.
- Potentially manage team member to build successor
Major Responsibilities
主要职责
- Accounted for assigned business target achievement
- Manage to assess and define market size and opportunities in the plan process.
- Develop and implement marketing plan on strategies, tactics, programs, communication and tools to achieve sales and margin goals.
- Determine new product launch plan including financial planning, positioning, pricing, promotion and communication based on strategic goals in the target segment
- Drive brand business by rolling out with flawless executions on sales team, scientific leadership and customer satisfaction.
- Conduct trainings and develop localized training materials to consistently communicate key brand message, enhance sales team’s professional knowledge and barrier handlings to align brand strategies.
- Closely work with global contacts to ensure brand strategy alignment, resources integration and localized communication & sales materials
- Engage and manage KOL to increase influential.
- Monitor healthcare policy, market trends, competitive status and customer insight as well as brand performance to evaluate the effectiveness of marketing activities.
- Conduct joint field calls with sales team members to provide field coaching and gather customer needs and competitive information.
Requirement(education, background,…etc)
要求
- Bachelor and above degree in relevant majority
- 3+ years relevant working experiences / Sr. role need 5+ years relevant relevant working experiences
- Good communication and English skills
The base pay for this position is
N/A
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
CRLB Core Lab
LOCATION:
China > Shanghai : 388 W. Nanjing Road, Ciros Plaza
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Not specified
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Not Applicable
