Product Manager, Growth
About this role
About AirOps
AirOps is the full-service platform for brand growth in the age of AI search. As consumers shift from traditional search engines to platforms like ChatGPT, Claude, and Gemini, the entire ruleset of growth is being rewritten. Buyers now rely on agents to discover, recommend, and purchase products and services for them. If your brand isn't part of the answer, you aren't in the running.
Our platform offers everything a brand needs to get found, recommended, and earn trust. We work with category leaders, including teams at Ramp, Chime, Airbnb, ServiceNow, and Rippling, to drive visibility and accelerate growth from AI search.
Backed by Greylock, Unusual Ventures, Wing VC, and Founder Collective, we're headquartered in San Francisco, New York, and Montevideo.
About the Role
AirOps is hiring a Growth Product Manager to own the product-led engine that brings content teams from first touch to early habit. You will map, measure, and improve the journey from discovery to activation to early retention, with a focus on delivering fast time-to-value and clear business outcomes in AI-driven search.
This role sits at the intersection of product, data, marketing, and sales. You will define the growth strategy, build the experimentation program, and ship features that create repeatable loops across our insights, content operations, and publishing workflows.
Key Responsibilities
Own the acquisition, onboarding, and activation funnel for AirOps, targeting content leaders and teams across mid-market and enterprise.
Build and execute a product-led growth roadmap that balances quick wins with scalable bets tied to revenue impact.
Design and run experiments across signup, packaging, onboarding flows, templates, prompts, in-product education, and lifecycle messaging.
Create new growth loops such as shareable audit reports, scorecards, and template galleries that attract qualified teams and encourage word of mouth.
Work closely with Growth and Marketing on self-serve acquisition programs, content diagnostics, and AEO/SEO-friendly experiences that attract high-intent users.
Collaborate with Engineering and Design to scope, deliver, and iterate quickly, maintaining a high bar for usability and reliability.
Align with Sales and Customer Success on trial-to-paid motions, PQL definitions, routing, and in-product moments that support sales-assisted conversions.
Qualifications
5+ years in Product Management with 2+ years focused on growth or PLG in B2B SaaS.
Track record improving activation and early retention for complex products, ideally used by content, SEO, or editorial teams.
Proficiency in A/B testing and feature flagging tools such as Optimizely, Posthog, or Statsig.
Strong analytics skills, including comfort with SQL and product analytics platforms like Amplitude, Posthog, or Metabase.
Experience building onboarding systems, in-product guidance, and lifecycle programs that shorten time-to-value.
Familiarity with content operations, SEO, and AI search dynamics, including how teams identify content gaps and measure off-site and on-site impact.
Clear, concise communication and the ability to influence cross-functional partners and leadership with data and narrative.
Fluency with modern prototyping tools (e.g. Cursor, Bolt, Claude Code) and comfort with design/collaboration environments like Figma and Git.
Bias for action and comfort operating in a fast-moving environment where priorities evolve with new insights.
Our Guiding Principles
Extreme Ownership
Quality
Curiosity and Play
Make Our Customers Heroes
Respectful Candor
Benefits
Equity in a fast-growing startup
Competitive benefits package tailored to your location
Flexible time off policy
Parental Leave
A fun-loving and (just a bit) nerdy team that loves to move fast!