Product Marketer

Why Reelo

In today’s customer centric world, it’s important for every business to market like the best brands in the world. As competition for customers’ attention increases, it has never been more important for small and mid-market F&B and retail businesses to have 360° view of the people that keep them in business. But collecting, understanding and taking action on customer data is riddled with market, resource, and technology challenges. Solving these challenges is why we get up in the morning.

Reelo is the new-age customer marketing platform for restaurant & retail businesses to grow their revenue, get more customers and build a stronger brand, in an incredibly simple manner.

We understand that it's easier than ever to start a restaurant & retail business, it’s harder than ever to grow it. Specifically, most of these businesses have two challenges with growth:

1. Getting people to make their first purchase.

2. Getting those people to come back and buy again (and again and again).

These businesses and their teams already have 1,000 things to do — wrestling with overly complicated marketing tools doesn’t need to get added to the list.

Our SaaS platform makes it fast & easy for businesses to understand more about their customers and continously engage with them in a smart & automated way - making them look like a professional without the effort.

There is a massive opportunity in front of us. We’re building a business that is big, meaningful, and lasting. For that, we’re building a strong, diverse team of curious, creative people who want to find purpose in their work and support each other in the process. If that sounds like you, we’d love to hear from you.

👉🏻 Read more on https://www.reelo.io

The big picture about the role

Pretty simple - You own the product marketing piece.

• Create the product marketing strategy and execute it
• Your focus will be on user retention, product adoption and revenue growth.
• Own the go-to-market strategy and drive high-quality execution across internal & partner teams
• You will also get a chance to take a brand from 1 - 10.

About the opportunity

We're looking for a Product Marketer to create and champion Reelo's growth and lifecycle marketing efforts, users understand and fully leverage Reelo.

This role is focused on driving results that contribute meaningfully to Reelo's bottom line. In this role you'll build a deep understanding of the customer, from account creation and activation to expansion and upgrades - and optimize key parts of that journey.

You'll own messaging across platforms, including email, WhatsApp and in-product, and focus on created tailored journeys for all of Reelo's segments (free, starter, growth). This is a highly cross-functional role that requires a close partnership with other teams. You'll be the first person in this type of role, empowered to build the program from the ground up.

What you’ll do?

• Own the conversion, retention, and engagement funnel of the product.
• Tell the world about Reelo’s value. Educate internal teams and cross-functional partners on product features, benefits, and go-to-market strategies.
• Work closely with Product, Customer Success, Marketing, and Sales teams to increase product adoption, improve customer retention, and reduce churn.
• Deeply understand our users and their personas to create well-mapped product use cases.
• Regularly meet and understand our users' needs and stay on top of their pulse via secondary insights—both qualitative and quantitative.
• Devise the go-to-market strategy to achieve overall business targets. Collaborate with sales, marketing, and product teams to create solutions for multiple buyer personas, solving differentiated business needs.
• Conduct competitor and market research to shape our marketing campaigns and product roadmaps.
• Create knowledge bases, how-to videos, and weekly webinars to showcase our platform’s true capabilities.
• Help us optimize our website, blogs, videos, newsletters, and in-product copy into engaging content that keeps users hooked and educated.
• Work with Customer Success and Onboarding Managers to develop and build relationships with existing customers with the objective of capturing compelling success stories.

You’ll be a great fit if:

• If you have 2-7 years of experience in SaaS industry.
• Amazing products stop you in your tracks. You talk non-stop about them, making other people also fall in love. You are passionate about doing stuff that drives audiences crazy and competitors scratching their heads.
• You’re a long-term thinker. You have plans to make the product take over the world.
• You're experienced with freemium business models and prior experience at lifecycle marketing - including impacting activation, upgrade, and retention metrics
• You are able to distill complex information from multiple sources (other teams, customers, market, etc.) into clear, concise insights
• You're fascinated by how people behave in product experiences, and have a scientific mindset about how to make even small changes in decision-making
• You have strong cross-functional skills, including working with data, product, content and operations partners

Why we think you should consider this role?

• You will help shape how product marketing should be done at Reelo
• You will have a direct impact and influence on both our marketing and product development
• You will also get hands-on experience on multiple things (e.g. product marketing, content, videos, emails, etc.)
• You will work with a team of people who really care about small & mid-sized businesses and want to see them succeed. We are growing the team, so you will also experience how a company grows and scales.

If you don't think you meet all the criteria above but still are interested in the opportunity, please apply! It's impossible for one person to check every box, and we're looking for someone who is willing to grow with us create impactful work!

Ready to apply

Reelo has a positive, diverse, and supportive culture—we look for people who are curious, inventive, and work to be a little better every single day. In our work together we aim to be smart, humble, hardworking, and, above all, collaborative. If this sounds like a good fit for you, why not say hello?