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Jobs / Product Marketing Manager in Germany
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Mcbride·1 hour ago
1 hour agoBe an early applicant

Product Marketing Manager

GermanyMid · 5-10 years

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About this role

If you are ambitious, self-motivated, hardworking and a team player and interested in growing your career with an International FMCG business, please read through our job opportunity.

Market Monitoring

  • Understands local market dynamics and category insights. Makes correct product recommendations.
  • Analyses customers' assortment developing recommendation for range reviews.
  • Analyses price gaps between private label and brands to understand McBride competitiveness.
  • Monitors local brands and competitors (in collaboration with R&D and Sales) and understand relevant insights.

Category Planning

  • Supports the Category Leader for their product in the category and uses the NPD/EPD projects to draft his/ her recommendation.
  • Determines the tactical 4P actions for the category at the retailers.
  • May integrate McBride brands in the category range recommendations.

Product Portfolio Management

  • Defines portfolio characteristics (formulas & packaging).
  • Creates product ranges for each segment included needed customization.
  • Ensures performance and costs meets market's needs.
  • Defines claims and ensures validation (from R&D).
  • Coordinates the process to agree category's complexity rules.
  • Works within the defined complexity rules and coordinates derogation process.

Project Management

  • Leads product related projects using relevant tools.
  • Ensures project completion within agreed timelines and budget.

Customers / Tenders Support

  • Collaborates with R&D and Sales to define products' offers.
  • Supports sales teams in selling the targeted product offer.
  • Attends and actively contributes to customers' meetings together with Sales.
  • Collaborates in offer briefing process (product range, recommended shelf prices)
  • Follows up customers’ requests with relevant stakeholders.
  • Prepares and delivers customer's presentations.

Privacy Statement: We will use the personal information that you have submitted to us in order to consider your application for the relevant role. Your privacy is important to us. Please check our Job Applicant Privacy Notice on our career opportunities page which explains the purposes for which we will use your personal information and the ways in which we will handle and retain your information. It also explains the rights you have in relation to your information, and how to contact us with any queries or requests.

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