The Business-to-business-to-consumers (B2B2C) Shopping and Retail Ads team’s mission is to drive leadership position and ecosystem adoption of Google’s agentic commerce and AI retail solutions through a B2B2C marketing approach.
This unique B2B2C role sits at the intersection of consumer behavior, merchant needs, and retail ad tech during a historic industry shift toward agentic commerce. You will architect global narratives for Google’s next-generation, AI-driven commerce solutions, influencing senior executives and shaping how the retail ecosystem adopts agentic AI.
As a Marketing Manager for Retail and Commerce Narratives, you will shape how Google articulates its value proposition to the retail and commerce ecosystem. Sitting within the Ads Marketing team under Retail Ads Marketing, you will own the end-to-end creation of our core B2B retail and commerce narratives. You will define the yearly messaging framework, ensure alignment with broader Ads and B2C Shopping narratives, and dynamically evolve this story throughout the year—with a pivotal focus on the high-stakes holiday shopping season.
This is a highly cross-functional role requiring a master storyteller who can seamlessly pivot between macroeconomic trends and product details. You will collaborate with global Product Marketing Managers, regional marketing teams, and scaled marketing channels to drive business impact through compelling content, major industry events, and thought leadership channels.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training.
US: $141000 - $205000 (USD) + 15% bonus target + equity + benefits
Learn more about
benefits at Google.
Responsibilities:
- Develop and execute the annual B2B retail and commerce messaging framework. Author foundational sales narrative decks, multi-year strategic updates, and underlying "messaging houses."
- Partner with external message-testing vendors to validate positioning, backing narrative recommendations with concrete data and insights.
- Bring a "maker" approach to content creation, independently drafting core enablement materials and campaign assets while finding ways to integrate generative AI tools into your workflow.
- Script keynotes and presentations for Google-owned events and major external stages, ensuring executive positioning is sharp and impactful.
- Collaborate with the broader Ads Narrative team to deploy messaging across key thought leadership channels.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in product marketing, brand strategy, corporate communications, or a narrative-building role within the tech, retail, or advertising industry.
- Experience building B2B marketing narratives, sales enablement materials, or corporate messaging architectures (e.g., messaging houses).
Preferred qualifications:
- Experience developing messaging for scaled digital marketing campaigns and scripting high-profile executive keynotes for industry events.
- Experience working with research or message-testing vendors to validate narrative effectiveness and use data to refine positioning.
- Demonstrated success navigating highly matrixed organizations and aligning stakeholders.
- Proven ability to understand complex industry trajectories and influence senior audiences using narrative arcs; ability to "zoom out" to identify macro-trends and "zoom in" to address specific, nuanced audience requirements.
- Exceptional project management skills with the ability to prioritize deliverables in a fast-paced environment, particularly around critical seasonal milestones like the holiday quarter.
