The DV360 Specialist is responsible for the planning, setup, management, optimization, and reporting of programmatic display, video, audio, connected TV (CTV), and digital out-of-home (DOOH) campaigns through Google Display & Video 360 (DV360) and the other DSP’s (The Trade desk, Amazon Ads). The role requires strong analytical skills, a deep understanding of programmatic advertising, audience strategies, and performance measurement to drive campaign success and business outcomes for clients or brands.
Job Description:
Key responsibilities:
- Develop and execute programmatic media strategies aligned with campaign objectives.
- Build and launch campaigns within DV360 across display, video, YouTube, audio, CTV, and emerging formats.
- Configure insertion orders, line items, creatives, audience targeting, and bidding strategies.
- Ensure campaigns are launched accurately and according to agreed timelines.
- Monitor campaign performance daily and make data-driven optimization recommendations.
- Optimize bidding, budgets, targeting, frequency caps, inventory sources, and creative performance.
- Conduct audience and inventory analysis to improve campaign effectiveness.
- Maximize campaign performance against KPIs including CPM, CPC, CPV, CPA, ROAS, reach, and viewability.
- Produce regular campaign performance reports and dashboards.
- Analyse campaign results and provide actionable insights and recommendations.
- Present performance findings to internal stakeholders and clients where required.
- Assist with forecasting, budgeting, and media planning activities.
- Build and maintain audience strategies using:
- First-party data
- Third-party audiences
- Custom audiences
- Customer Match segments
- Work closely with analytics and data teams to implement audience strategies.
- Ensure audience targeting complies with privacy regulations and platform policies.
- Support implementation and troubleshooting of Floodlight tags and conversion tracking.
- Collaborate with analytics teams on campaign measurement frameworks.
- Validate tracking and attribution setups before campaign launch.
- Ensure accuracy of campaign tagging and reporting structures.
- Stay updated on DV360 product enhancements and industry best practices.
- Identify opportunities to leverage new targeting, inventory, and measurement capabilities.
Client Service 20%
- Managing media brand expectations
- Deadline and Project management
- Strategy guidance and input to drive the business objectives.
- Responsible for the quality of work.
- Attend key client and media brand meetings
- Support and drive the teams in the development of key client growth strategies in line with broader business objectives, driving output and agency collaboration
Experience:
Location:
Johannesburg - Sandton Gate Building A (3rd Floor),7 Minerva Rd, Glenadrienne, Sandton
Brand:
Amplifi
Time Type:
Full time
Contract Type:
Permanent
