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21 hours agoBe an early applicant
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Cc·21 hours ago
21 hours agoBe an early applicant

Public Relations Executive - FBP

Taipei City, Taiwan, Province of ChinaMid · 2-5 years

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About this role

I. BUSINESS CONTEXT

Fragrance

  • Maximize portfolio, dominant brand leadership and continue to recruit​
  • Brand equity #1, own 5 key brand attributes on strength
  • Solidify leadership & growth of premium fragrance & pillars

Skincare

  • Build skincare credibility and relevancy
  • Brand equity #1, BE ranking improvement & win in premium market
  • Build 2nd pillar on skincare as local champion

​Make up

  • Amplify vitality & revive lips recruitment
  • Solidify leadership & growth of premium fragrance & pillars
  • Brand equity #1, solidify makeup rank and gain market share
  • Lips outgrow market cross channels
  • Gain Face market share

II. FUTURE STAKES

  • Continue to build story points of views to win TOM and create dream for all
  • through creative use/mix of new media
  • A house view to create focused impact, harmonize a house calendar, not noise across divisions
  • Create color statement and strengthen face expertise, especially for makeup
  • Build reasons to believe and enhance relevancy and credibility, especially for skincare
  • Demonstrate House of fragrance image.
  • Sustain Brand equity positioning from No. 1 to Only 1

III. RESPONSIBILITIES AND ACCOUNTABILITIES

1. PR Communications & Strategy

  • Support PR Manager in developing and executing PR strategies to strengthen brand equity, visibility, and cultural relevance for Fragrance & Beauty Products.
  • Assist in executing communication plans aligned with brand objectives, launches, and key activations.
  • Collaborate with Regional and Global teams to ensure alignment on communication strategy, timelines, and press tools.

2. Media & Influencer Relations

  • Build and maintain strong relationships with editors, journalists, influencers, and key media partners to maximize quality exposure and visibility.
  • Handle day-to-day media and press relations, including coordinating sample trafficking, product loans and responding to press inquiries etc.
  • Support influencer and celebrity partnership coordination in alignment with brand communication objectives.

3. Content & Campaign Execution

  • Execute content plans and monitor spending against budget to ensure efficient resource allocation and delivery.
  • Support PR events and activations by coordinating with internal stakeholders, agencies, and local event team to ensure seamless execution and consistency.
  • Coordinate with Regional/Global teams regarding press tools and related materials ordering.

4. Reporting & Brand Image Management

  • Monitor media coverage and prepare monthly clippings, PR reports, and exposure analysis.
  • Support PR Manager to monitor and ensure high-quality visual production and consistency of brand image for content creations.
  • Coordinate internal approval processes and materials with relevant teams.
H1B sponsor likely
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