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The Senior Integrated Producer role is for someone who thrives at the intersection of scale and agility. In this role, you will be the ultimate production partner to our creative, account, and brand teams. You are just as comfortable steering a multi-platform brand campaign (encompassing live experiential builds, high-end broadcast, and complex technical fabrication) as you are rolling up your sleeves to run a social content shoot with tight deadlines and a challenging budget.
The ideal candidate possesses a deep rolodex of global and local NYC vendors, absolute mastery over budget reconciliation, and the creative intuition to know where to spend money to maximize impact—and where to save it without compromising the artistic vision.
Core Responsibilities
1. End-to-End Execution (The Scale Flex)
Large-Scale Campaigns: Lead the execution of multi-million dollar experiential activations, broadcast commercials, and massive out-of-home (OOH) takeovers. Manage complex structural builds, tech integrations (AR/AI), and high-foot-traffic city permitting.
Nimble Content Production: Oversee fast-turnaround social content, digital assets, and influencer-led productions. Act as a "predator" (producer-director) or scrappy coordinator when needed to get high-quality content out the door on a micro-budget.
2. Financial & Budgetary Mastery
Architect meticulous, transparent budgets ranging from $5,000 to $5,000,000+.
Expertly navigate scope creep, vendor negotiations, talent fees, and strict margin retention.
Educate creative and account teams on how to maximize "dollar-to-screen" value, finding alternative, cost-effective methodologies for low-budget briefs.
3. Vendor & Partner Management
Maintain and expand a world-class network of fabrication shops, directors, AV tech partners, editors, sound designers, and local fixers.
Manage the procurement and bidding processes (Triple Bidding) for major third-party production companies and design agencies.
4. Creative Collaboration & Problem Solving
Partner closely with Creative Directors during the ideation phase to assess feasibility, offer production solutions, and ensure ideas can realistically be executed within the client's financial parameters.
Act as a calm, solutions-oriented anchor on set and on-site during high-pressure live activations.
Required Experience & Skills
Experience: 7–10+ years of agency or brand-side experience as an Integrated Producer, Experiential Producer, or Content Producer. A proven portfolio showcasing both massive activations/broadcast and digital/social-first campaigns.
The "Swiss Army" Mindset: Past experience wearing multiple hats—budget tracker, talent handler, technical director liaison, and creative sounding board.
NYC Infrastructure Savvy: Deep knowledge of the Tri-State production landscape, including local unions, permitting bodies (NYPD Movie TV unit, Mayor’s Office), and premium local vendors.
Tech Literacy: Familiarity with modern content workflows, editing platforms (Adobe Premiere suite capabilities), and event technologies (LED tracking, experiential projection mapping, interactive software).
Financial Rigor: Advanced skills in Excel, Smartsheet, or industry-standard production budgeting software.
