Regional Field Marketing Director

Our Flavor — Why Whataburger

Whataburger isn’t just a fast-food burger chain it is where bold leadership starts — and where potential doesn’t just grow, it heats up. Whether you're leading the line or working behind the scenes, this is the place where opportunities stack up, and every day gives you a chance to Make a Difference.

Since 1950, we’ve invested in people who lead with integrity, Serve with Heart, and bring their best flavor to the team. We believe in working together, speaking up, having a little fun, and Winning as One — because great burgers (and great teams) start with the right ingredients. If you're ready — to learn, grow, impact, and Move Forward Boldly — we’ve got your back and your path cooked to perfection.

Your Recipe for Impact — What You’ll Do

As a Regional Field Marketing Director, you will lead the strategy and execution of field marketing programs that drive brand awareness, guest traffic, sales growth, and community engagement across multiple markets. By connecting enterprise initiatives to local opportunities, you'll help restaurants succeed in their communities while delivering measurable business results. In this role, you'll Make a Difference by creating impactful marketing programs, Serve with Heart through meaningful local engagement, Win as One by partnering across teams and markets, and Move Forward Boldly by supporting growth, innovation, and expansion into new markets.

Day-to-Day Ingredients — Responsibilities

As a Regional Field Marketing Director, you will:

• Lead field marketing strategy across multiple markets and regions.
• Turn brand priorities into locally relevant marketing plans and activations.
• Direct Local Store Marketing programs, tools, and execution standards.
• Partner with Operations and cross-functional teams to drive business results.
• Support new restaurant openings and market expansion initiatives.
• Oversee experiential marketing programs, events, and food truck activations.
• Manage field marketing budgets and optimize marketing investments.
• Analyze performance metrics to drive traffic, sales, and brand growth.
• Provide insights, recommendations, and results to senior leadership.
• Build strong relationships with Operations leaders, agencies, and community partners.
• Lead, coach, and develop a high-performing field marketing team.
• Represent Field Marketing in strategic planning and business reviews.

The Sauce — Pay & Perks

As a Regional Field Marketing Director, you will receive:

• Competitive Weekly Pay
• Relocation package provided
• Bonus Program that scales up to 2.5X payout potential based on company results
• Company Vehicle
• 5 weeks PTO
• Flex Weeks
• Paid Corporate Holidays
• Paid Parental Leave*
• 401(k) match $1/$1 up to 4%
• Competitive Medical, Dental and Vision Benefits*
• Short-term and Long-term Disability Benefits*
• Opportunities for Career Development and Growth
• Whataburger Family Foundation - Scholarship Program (dependents eligible) and Hardship Grant Assistance
• Wireless Service Discounts
• Computer & Software Discounts
• Fitness / Gym Discounts
• Awards and recognition for all you do
• Retirement Celebration Program

What You Bring to the Table — Required Experience

As a Regional Field Marketing Director, you must have: 

• Bachelor's degree or equivalent combination of education and experience.
• 10+ years of progressive marketing experience.
• Experience developing and executing multi-market marketing strategies.
• Experience managing marketing budgets and measuring performance.
• Experience leading and developing teams.
• Strong analytical, strategic thinking, and problem-solving skills.
• Proven ability to influence and collaborate across functions.
• Strong communication and presentation skills.
• Ability to travel as needed.

Extra Toppings — Desired Experience

As a Regional Field Marketing Director, we prefer you to have: 

• Multi-unit restaurant, QSR, retail, or franchise experience.
• Experience leading Field Marketing or Local Store Marketing programs.
• Experience supporting new market entry and restaurant grand openings.
• Experience managing experiential marketing and event-based activations.
• Experience evaluating sponsorships, local media, and community partnerships.
• Experience leading geographically dispersed teams.
• Passion for community engagement and brand building.

Where & How You’ll Work

This role is field‑based, supporting restaurants across an assigned market or region. You’ll travel frequently to partner with Operations, provide on‑site support, and maintain strong relationships with leaders and teams in the field. When not traveling, you’ll work from your home office, balancing independent work with virtual collaboration to support ongoing business needs. Success in this role requires full‑time availability, flexibility to adjust to evolving operational priorities, and the ability to travel regularly—including day trips, overnight travel, and extended market visits. While most travel will occur within your assigned market or region, some out‑of‑market support may be required based on business needs.

Candidates must reside within the region they support and be able to travel throughout that area as needed.

Whataburger is committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, age, or other condition or status protected by law. Whataburger participates in the federal E-Verify Program. For more information go to www.dhs.gov/E-Verify. E-Verify is a registered trademark of the U.S. Department of Homeland Security.

*Eligibility rules may apply

300 Concord Plaza Dr San Antonio TX 78216-6903