Sales Officer

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Job Description

Sales OfficerSales Officer

• Drive achievement of primary and secondary sales targets for the assigned territory​

• Plan monthly, weekly, and daily sales targets and ensure alignment with team and distributors​

• Monitor performance against targets and implement corrective actions to address gaps​

• Ensure accurate forecasting, billing discipline, and timely collections​

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• Manage distributor operations including appointment, performance monitoring, and ROI optimization​

• Ensure optimal stock levels, fill rates, and timely order fulfilment across channels​

• Drive efficiency in claims management, billing processes, and outstanding clearance​

• Coordinate with CFAs and supply chain teams to ensure uninterrupted product availability​

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• Lead, guide, and monitor ASOs/TSIs to ensure effective territory coverage and execution​

• Design and drive adherence to journey plans and beat plans for the team​

• Build team capability through on-the-job coaching, feedback, and performance management​

• Drive discipline in reporting, productivity tracking, and execution standards​

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• Ensure strong in-store execution including merchandising, visibility, and promotional implementation​

• Drive new product launches and ensure availability across key outlets​

• Engage with key retailers and regional stakeholders to improve product placement and off-take​

• Monitor competitor activities and provide actionable market insights​

Graduate Diploma