Senior Brand and Content Specialist

BE THE DIFFERENCE

At AIA we don’t simply believe in being ‘the best’. We believe in better – because there’s no limit to how far ‘better’ can take us. Everything we do is driven by our purpose to make a difference by helping people embrace Healthier, Longer, Better Lives. And every one of our people has an important role to play. If you want to make a difference by helping shape a healthier, better-protected Australia, read on.

The Opportunity:

AIA Australia is on an exciting growth trajectory, and we're looking for a talented Senior Brand and Content Specialist to join our team on a 12-month parental leave contract.

In this dynamic role, you'll bring the AIA brand to life through the creation and delivery of engaging, brand-led content across marketing, corporate communications, and digital channels, with a strong focus on social media. Combining strategic thinking with hands-on execution, you'll leverage your expertise in copywriting, content editing, lightweight design, and multimedia production to create content that informs, inspires, and drives engagement.

Working closely with internal stakeholders, external partners, ambassadors and sponsorships, including New Balance, Endota, Melbourne Victory and Collingwood Football Club, you'll deliver compelling content and campaigns that strengthen AIA's brand presence and reputation.

Reporting to the Senior Manager, you'll collaborate across the business to deliver impactful storytelling, maintain brand consistency across every touchpoint, and create meaningful connections with audiences through high-quality, purpose-driven content. This is a unique opportunity to make your mark with one of Australia's leading life, health and wellbeing brands as it continues to grow and evolve.

The successful candidate would be responsible for:

• Develop written clear, engaging copy and content across digital, social, campaign and corporate channels
• Support the creation of:
  • Content production
  • Editorial and thought leadership articles
  • Web content
  • Presentations
  • Proposition and sales materials
  • Tender submissions
  • Campaign messaging
  • Sponsorship and event communications
• Assist with short-form video editing, image selection and content preparation for digital and social channels
• Support behind-the-scenes, ambassador, event and campaign content creation
• Support integrated marketing and brand campaigns across multiple channels
• Work closely with creative, social, sponsorship and marketing teams to develop cohesive content outcomes
• Work collaboratively with designers, agencies and production partners
• Work closely with the Senior Graphic Designer to support rollout of creative

To be successful in this position, you will:

• Demonstrate experience across branded content, copywriting, editorial, social media or marketing communications
• Have strong writing and editing capability across both short-form and long-form content
• Have previous experience with social publishing platforms and CMS tools
• Demonstrate work within agency, publishing, media, corporate or consumer brand environments
• Have exposure to short-form video editing and social content production
• Understand SEO principles and awareness of how content is evolving for AI-driven search and discovery
• Have exposure to AI-enabled content, creative or workflow tools advantageous
• Be proficient in Adobe Creative Suite

Why choose AIA:

• At AIA, we’ve made a promise to help people live healthier, longer, better lives. And it starts with our own people
• AIA Australia is part of the larger regional Asia AIA Group, which is the largest public listed life insurance company in the Asia-Pacific region
• Access our training and development to build on your current skills
• Career development through internal mobility opportunities
• Work for a business helping millions of Australians and make a difference to someone’s life everyday
• Access additional leave days a year to recharge and refresh yourself
• Enjoy wonderful Health and Wellbeing initiatives that support you
• Work with supportive and inclusive working environment
• Flexible working arrangement

At AIA Australia, we’re proud to help guide, support and protect the wellbeing of over 3.5 million Australians. Through life and health insurance, financial wellbeing and our total wellbeing ecosystem that includes AIA Vitality – the world’s leading science-backed wellbeing programme – we’ve started a movement to make Australia the healthiest, best protected nation in the world.

As part of the AIA Group - the largest independent publicly listed pan-Asian life insurance group with a presence in 18 markets in Asia-Pacific – it is our ambition to engage one billion people to live Healthier, Longer, Better Lives by 2030.  Lots of companies like to say they’re different. What makes us truly different at AIA, is the difference we make in people’s lives.

AIA is different. Are you?

If you want to be part of an organisation that helps people live better every single day, apply via the link prior to COB on Thursday, 13 August 2026.