Senior Content Writer
Chennai, IndiaFull-timeMid · 5+ years
About this role
About Zocket
At Zocket, we work with some of the most exciting brands across FMCG, beauty, fashion, retail, electronics, BFSI, home improvement, ecommerce, and more—creating high-performing content built for today's digital-first audiences.
We're looking for highly creative, detail-oriented writers who understand that great advertising is both an art and a science.
If you love storytelling, advertising psychology, social media trends, and creating content that drives engagement and conversions, this role is for you.
Role Overview
As a creative copywriter at Zocket, you'll own the creative communication for multiple brands across industries. You'll be responsible for writing compelling ad scripts, campaign messaging, social media content, and AI-first creative concepts that deliver measurable business impact.
This is a fast-paced, high-ownership role where you'll work closely with designers, video editors, account managers, and clients to bring ideas to life. From conceptualizing cinematic campaigns to writing performance-driven ads, you'll play a key role in shaping how brands communicate across digital platforms.
If you enjoy balancing creativity with strategy, love experimenting with new content formats, and thrive in collaborative environments, you'll fit right in.
What You'll Do
- Write compelling ad scripts, social media copy, UGC concepts, campaign messaging, and brand communication across multiple formats.
- Create content for 15–30 second performance ads, short-form videos, long-form videos, social campaigns, product launches, and brand storytelling initiatives.
- Write engaging hooks, CTAs, headlines, captions, and narratives optimized for engagement and conversions.
- Develop scripts for cinematic, high-production-value video campaigns with a strong understanding of visual storytelling.
- Translate creative ideas into detailed scene descriptions, visual prompts, and AI-ready scripts for creative production workflows.
- Create storyboards, shot breakdowns, and narrative structures that help designers and video editors execute concepts effectively.
- Research every brand's previous campaigns, creative assets, communication style, competitors, and positioning before developing new concepts.
- Develop multiple creative angles tailored to different audience segments, buying intent, and platforms.
- Understand platform-specific content strategies across Meta, Instagram, YouTube, Google, Snapchat, LinkedIn, and emerging social platforms.
- Collaborate closely with designers, video editors, motion designers, and creative strategists to ensure seamless visual storytelling.
- Work directly with Customer Success Managers (CSMs) and clients to understand campaign objectives, gather feedback, iterate on concepts, and ensure client satisfaction.
- Handle multiple brands simultaneously while maintaining exceptional quality, consistency, and turnaround times.
- Stay updated on advertising trends, social media culture, AI content tools, internet trends, and emerging creative formats.
- Ensure every piece of communication is polished, error-free, and aligned with the brand's tone of voice and objectives.
What We're Looking For
- 5+ years of experience in creative writing, copywriting, advertising, content marketing, scriptwriting, or creative strategy.
- Strong portfolio showcasing advertising campaigns, ad scripts, social media content, and performance-driven creative work.
- Experience writing scripts for cinematic or high-production-value video content is highly preferred.
- Strong understanding of advertising psychology, storytelling, and conversion-focused communication.
- Excellent ability to write compelling hooks, engaging narratives, and persuasive copy that drives action.
- Experience working closely with designers, video editors, and creative teams throughout the content creation process.
- Experience handling content for multiple brands and adapting communication styles across industries.
- Prior experience working with established or legacy brands is an added advantage.
- Experience creating storyboards, shot lists, or visual scripting for video production is an added advantage.
- Ability to think visually and communicate ideas that translate effectively into compelling creatives.
- Excellent command of grammar, spelling, language, and attention to detail.
- Familiarity with AI-powered creative and content generation tools is mandatory.
- Strong understanding of audience psychology and platform-specific content performance.
- Ability to receive feedback positively, iterate quickly, and continuously improve creative output based on stakeholder and client inputs.
- Strong research skills with the ability to analyze brands, competitors, previous campaigns, and industry trends before developing creative concepts.
- Comfortable working in a fast-paced environment with multiple stakeholders and tight deadlines.
- High ownership mindset with the ability to independently manage projects from concept to execution.
- Strong communication, presentation, and client-facing skills.
- Passion for advertising, branding, storytelling, pop culture, internet trends, and digital content.
Success in This Role
You'll be successful if you can:
- Deliver consistently high-quality creative output across multiple brands.
- Create campaigns that drive engagement, conversions, and measurable business results.
- Turn around high-quality work quickly without compromising creativity.
- Consistently generate fresh, original ideas and creative angles.
- Build strong working relationships with clients and internal teams.
- Collaborate seamlessly with designers, editors, and creative stakeholders.
- Incorporate feedback quickly while maintaining creative excellence.
- Balance strategic thinking with exceptional execution across campaigns.
Why Join Zocket?
- Work with exciting brands across FMCG, beauty, fashion, retail, e-commerce, BFSI, electronics, home improvement, and more.
- Build cutting-edge AI-first advertising creatives using the latest creative technologies.
- Own campaigns end-to-end with significant creative freedom and responsibility.
- Learn rapidly in a fast-paced, high-growth environment.
- Collaborate with a highly ambitious, creative, and performance-driven team.
- Shape campaigns viewed by millions of consumers across digital platforms.
- Grow your expertise in AI-powered advertising, performance marketing, and creative strategy while working on industry-leading brands.