The Role
We're looking for a Senior Customer Marketing Manager to grow customer lifecycle, adoption, and love for Yoodli, and to build the advocacy flywheel. You'll be the voice of the customer inside the marketing team and the owner of Yoodli's customer proof engine, sourcing and packaging the stories, quotes, stats, and proof points that power launches, web pages, lifecycle programs, webinars, and product campaigns.
This is one of the first dedicated marketing hires focused entirely on the post-sale relationship. You'll own customer communications, advocacy program, partner co-marketing, reputation management, and our customer community.
This role sits at the center of Customer Success, Sales, Product, and Marketing. You'll work daily with Growth Marketing, Customer Success Managers, Customer Education, and with our Head of Partnerships. You'll report to the Head of Marketing.
What You'll Do
Build the advocacy program. Get to know Yoodli's most successful customers and create real opportunities for them to share their stories — on stage, in peer reviews, in conversations with prospective buyers. Build the systems that make this sustainable: how you identify the right people and match them to the right opportunities.
Capture and share customer outcomes. Work with customers to document what they've built with Yoodli — in their words, on their terms. Turn those outcomes into the formats that help other buyers understand what's possible: brief stories, quotes, stats, and proof points that show up across the website, in sales conversations, and in campaigns. Build the process that keeps this fresh and accurate over time.
Own partner co-marketing. Build and run the co-marketing motion for our Head of Partnerships' relationships. Joint campaigns, co-branded assets, approval cycles, webinar programming.
Own reputation and review platforms. G2, Capterra, TrustRadius, and other review surfaces. Create easy pathways for customers who want to share feedback publicly.
Run customer communities and events. Plan and program user groups, Customer Advisory Board, customer-only events, and recognition moments. Own the agenda, the content, and the relationships that make these moments genuinely useful for everyone.
Run customer communications. The monthly customer newsletter, milestone campaigns, adoption nudges, and the editorial calendar across customer touchpoints. Help customers get more value from Yoodli, not just more messages from us.
What We're Looking For
- 7+ years in B2B SaaS marketing, with a minimum of 3-5 years specifically dedicated to customer marketing, lifecycle marketing, or customer success enablement
- Track record of building customer marketing programs from scratch or scaling them through a growth stage, ideally at a Series B–D startup
- Proven impact on a measurable customer outcome: Net Revenue Retention, expansion pipeline, advocacy program scale, or churn reduction
- Hands-on experience running customer newsletters, advocacy programs, reference programs, and lifecycle campaigns
- Strong writing and storytelling skills. You can find the angle in a customer story and turn it into something powerful.
- Fluency in HubSpot or similar marketing automation. You design segments, build journeys, and pull reports without needing engineering or RevOps to do it for you
- Working knowledge of customer success tooling and how to integrate marketing programs with CS workflows
- Strong analytical skills. You interpret data, measure campaign ROI, and make data-driven decisions about where to invest
- A modern, AI-forward approach to the work. You use AI tools to accelerate research synthesis, drafting, content production, and program iteration. AI is part of how you ship, not a tool you bolt on
- Comfort operating in ambiguity. This is a new role at Yoodli, and you'll define what good looks like for several programs that don't have a home yet
Differentiators
- Experience marketing an AI, productivity, or experiential learning SaaS product
- Background that spans both B2B customer marketing and B2C brand or community work
- History at a company with a PLG plus enterprise motion, with a feel for how individual users and enterprise buyers interact
- Experience building a customer advocacy or reference program from scratch, including the systems that prevent reference fatigue
- Direct involvement in a community program (user groups, CAB, customer events) that produced measurable retention or revenue outcomes
- Experience running review platforms (G2, Capterra) as a real demand and retention lever, not just a profile to maintain
Compensation
- Total compensation is targeted at $143,500 - $165,000(depending on experience)
- Equity opportunities at a fast growing company
- Health, dental, vision insurance
- 401k plans
- Flexible PTO, free lunches at the office
What’s in it for you?
- Huge impact opportunity: Build and scale a company from the ground up
- Competitive compensation
- Work on a daily basis with the founding team and mentors
- Join a fun, inclusive and highly motivated team culture (and help define it!)
