Senior Executive - Leads & Inside Sales
Delhi NCR, IndiaRemoteFull-timeMid · 3-5 years
About this role
Senior Executive - Leads and Inside Sales
Location: Sector-32, Gurgaon, Haryana
Role type: Full-time, Work from Office
Experience: 3-5 Years of Direct & Relevant experience with outcome ownership
Industry Preference: EdTech, Education SaaS, or Content-tech.
1. About iDream Education
Vision: Unlimited Learning. Unlimited Growth. For Everyone.
Belief: We believe that access to learning and growth is a fundamental right, and that learning in its truest sense is the joyful unfolding of a being's fullest potential — in all dimensions of life.
Mission: To deliver solutions and experiences that facilitate access to learning and growth for everyone, irrespective of their languages, geographies, abilities, curricula, age groups, learning styles, and socio-economic status.
iPrep by iDream Education is a Learning Platform that runs both offline & online, is bilingual and works on all major hardware devices and operating systems. iPrep delivers curriculum-aligned digital learning for classes 1st to 12th in English, Hindi, and Regional language mediums for universal reach and learning use as:
- iPrep Digital Class for Smart Classrooms
- iPrep Digital Library for Tablets/Notebooks based Smart ICT Labs
- iPrep PAL for Personalised Adaptive Learning
- iPrep Tablets for Preloaded Learning Devices with Monitoring
- iPrep App for a one-stop learning platform across Android, iOS, and Web
Through iPrep, iDream Education empowers teachers and students, both in schools and at home to Learn Unlimited.
2. Role Summary
iDream Education is looking for a driven, detail-oriented person for the position of Executive – Leads & Inside Sales to own and drive the full inside sales funnel for iPrep's sub-₹25,000 products — Single Licenses and online subscriptions. This role is central to iDream's mission of making learning accessible to every parent, student, and small school, in partnership with the Growth - Sales team and the reporting manager.
The team member will own the sales cycle end-to-end, from first response to an inbound lead through outbound prospecting, pitching, and payment confirmation, ensuring no lead is lost to a slow response or an untracked follow-up. The role also requires close cross-functional collaboration with the CRM and reporting systems, and with the channels that generate leads — phone, AISensy, IndiaMart, and email.
3. Key Responsibilities & Deliverables
1. Lead Management & Conversion
- Inbound Lead Response: Acknowledge and log every inbound lead — phone, AISensy, IndiaMart, email, or any other channel — within the agreed SLA (target: within 2 working hours), with zero unacknowledged queries older than 24 hours.
- CRM Logging: Log 100% of leads in CRM within 24 hours of receipt, capturing channel source, query type, and qualification status.
- Follow-Up Ownership: Ensure no active lead goes more than 7 days without a logged next action or status update.
- Funnel Reporting: Produce a monthly lead funnel report covering new, active, converted, and dropped leads with reasons, and track lead-to-conversion rate by channel and product type.
2. Inside Sales & Subscription Revenue
- Revenue Ownership: Own the full sales cycle — from first pitch to payment confirmation — for Single License and online iPrep subscription sales (sub-₹25,000 transactions), meeting the agreed annual revenue target with quarterly milestones tracked.
- Pipeline Coverage: Maintain an active pipeline for sub-₹25k products at a minimum of 2x the revenue target at all times.
- Proposal Turnaround: Deliver a well-pitched proposal or payment link to every qualified lead within 1 working day for standard subscription products.
- Revenue Reporting: Share a monthly revenue report with the manager by the 5th of each month, covering units sold, revenue by product type, and conversion rate.
3. Outbound Outreach & Pipeline Building
- Outbound Volume: Run a consistent, targeted volume of outbound outreach each week to parents, students, schools, and coaching centres who fit sub-₹10k products, logging every fresh prospect in CRM with source and product fit.
- Pipeline Diversification: Track outbound-sourced leads separately in CRM and report their contribution to monthly revenue, so the pipeline doesn't depend on inbound alone.
- Experimentation: Test at least one new outreach cohort or approach each quarter, documenting the result and a recommendation.
- Conversion Tracking: Track outbound-to-demo and outbound-to-purchase conversion rates on a monthly basis.
4. CRM Hygiene & Reporting
- Real-Time Data Entry: Update the CRM within 24 hours of every interaction, stage change, or new lead entry, with zero data gaps exceeding 2 business days.
- Pipeline Visibility: Share a weekly pipeline snapshot with the manager every Monday, covering active leads, follow-ups due, and deals in the closing stage.
- Performance Reporting: Submit a monthly performance report by the 5th of each month covering inbound volume, outbound activity, lead funnel, and revenue vs. target — flagging at least one corrective action if any metric is behind.
- Traceability: Ensure every sale is traceable in the CRM, with zero instances of an untracked deal.
4. Qualifications & Experience
Education: Graduate in any discipline; a background in business, marketing, or communications is a plus, but a strong track record in inside sales or telesales can substitute for a specific degree.
Experience: Min 3-5 years in inside sales, telesales, or lead conversion, ideally for a B2C or B2B2C product with a short sales cycle. A "proven track record" here means consistently meeting or beating monthly conversion and revenue targets while working a CRM-driven pipeline daily.
Other Requirements: Comfortable with high call/message volumes and fast turnaround SLAs (first response within 2 working hours); this is a largely office/remote-based selling role with no significant travel expected. The work location will be Gurugram, Haryana.
5. Key Skills & Competencies
- Inside sales & consultative selling — needs-based questioning, objection handling, and value-based closing for price-sensitive parents and small schools.
- CRM proficiency & lead funnel analytics — comfort with CRM configuration, stage management, and reading funnel/revenue reports.
- Digital product positioning — pitching iPrep's online subscriptions and Single Licenses differently for parents/students (B2C) versus small schools and coaching centres (B2B2C).
- Communication — clear, persuasive written and verbal communication in English and Hindi (a regional language is a plus), suited to fast-moving sales conversations.
- Collaboration — works closely with the reporting manager and with marketing/lead-generation channels (AISensy, IndiaMart) to keep the pipeline and targets aligned.
6. What We're Looking For — Values & Culture Fit
- Integrity: Logs every lead and every rupee of revenue accurately in the CRM — the pipeline reflects reality, not a rounded-up version of it.
- Impact: Treats every follow-up as a step toward getting a child or a school closer to learning, not just a number to close for the month.
- Excellence: Keeps pushing response times down and conversion rates up, testing a new outbound approach every quarter instead of repeating what's comfortable.
- Collaboration: Works closely with the reporting manager and marketing/lead-gen channels, flagging blockers early instead of letting leads go cold.
7. Why Join Us
This is a high-impact, fast-paced role where your daily follow-ups and pitches translate directly into more parents, students, and schools accessing iPrep's learning platform. You will own the full inside sales funnel — from first response to payment confirmation — and build the outbound muscle that reduces the team's reliance on inbound alone, with growth into a larger inside sales or growth-sales leadership role as the pipeline and revenue you build scale up.