Senior Executive - Marketing
Ahmedabad, IndiaFull-timeMid · 5-8 years
About this role
- Plan and execute social media, content marketing, and email marketing activities to maintain and enhance the brand image.
- Create and coordinate content for social media, blogs, emails, landing pages, newsletters, and campaigns.
- Manage email marketing workflows for lead nurturing, customer engagement, and brand recall.
- Analyze social media and email campaign performance using tools such as Meta Insights, Zoho, and related platforms.
- Monitor website performance, organic traffic, and search visibility using GA4 and Google Search Console.
- Support SEO activities in collaboration with internal teams, including on-page SEO, content optimization, GEO, and AEO-focused content.
- Collaborate with graphic designers to create campaign creatives, social media visuals, email designs, and marketing collaterals.
- Coordinate with sales, engineering, and product teams to develop marketing initiatives aligned with business goals.
- Handle expo marketing, event promotions, and offline branding activities.
- Use AI tools and prompt engineering to improve content creation, campaign planning, reporting, and marketing automation.
- Stay updated with B2B electronics industry trends, competitor activities, and digital marketing best practices.