Senior Manager, Communications
About this role
Company Overview:
Come grow with us! We are One Rayonier, a team that works together to create value by prioritizing safety, challenging the status quo, giving back to our communities, and driving innovation through continuous learning. With nearly 100 years of experience, we’re still discovering new ways to make lives better with our trees, our land, and — our most important resource — our people.
At Rayonier, we strive to create an employee experience where you feel valued and proud to be part of our team. We foster a respectful, inclusive and collaborative environment that celebrates your unique talents and perspectives. Experience the Rayonier difference: We’re big enough to offer exciting career paths, but small enough for you to know your colleagues by name. Come join a team that empowers you to make a difference!
We are seeking a dynamic, strategic, and results-driven leader to partner closely with our team to help execute our enterprise-wide communications strategy. As the Senior Manager of Communications, you will play a critical role in shaping how the world sees Rayonier. Reporting to the Director of Communications, you will help set the communication agenda, amplify our narrative as a leading land resources REIT, and build an inspired connection across our entire organizational footprint. This is your opportunity to drive clear, transparent, and impactful communications that reflect our commitment to sustainable forestry, responsible manufacturing, creating inspirational places, and developing land-based climate solutions.
How You Will Contribute
We are looking for an individual who wants a multi-faceted corporate story to tell, a brand to master, and the drive to create enterprise value. In this role, you will be:
A Strategic Storyteller: You thrive on finding the story behind our vast land assets, sustainability achievements, and corporate milestones, turning them into compelling, high-impact narrative assets.Y
An Adaptable Communicator: You bridge internal and external audiences seamlessly—crafting executive messaging one day and producing multi-channel digital content or managing media requests the next.
A Culture Catalyst: You know how to bridge gaps across diverse business groups and geographically distributed teams, delivering internal communication channels that inspire, educate, and connect our employees.
A Media & Stakeholder Partner: You build and maintain strong relationships with journalists, industry organizations, and community stakeholders, supporting both proactive messaging and reactive issues management.
A Creative Producer: You are as comfortable overseeing website content updates and newsletter revamps as you are planning and directing on-site photo shoots, video productions, and podcasts.
Key Accountabilities
Strategic & Executive Communications
Strategic Alignment: Partner closely with the Director of Communications to execute enterprise-wide communication and brand strategies aligned with corporate, sustainability, and investor priorities.
Executive & Internal Messaging: Support leadership communications, town halls, and internal channels to align and inspire a distributed, multi-location workforce.
Brand & Digital Management: Maintain brand standards and oversee digital content across corporate website, intranet, and social media platforms.
External & Media Relations
Media & Issues Management: Draft press releases, handle media inquiries, build industry stakeholder relationships, and monitor public sentiment to mitigate emerging issues.
Cross-Functional Support: Collaborate with business units (Forestry, Real Estate, Legal, Finance) and Investor Relations to ensure unified messaging for company initiatives and events.
Content Creation & Creative Production
Multi-Channel Storytelling: Write, edit, and publish engaging content highlighting Rayonier’s land stewardship, climate solutions, and business achievements across digital, social, and print channels.
Multimedia Production: Plan and lead on-site video shoots, photo shoots, and podcast production.
What You Bring to the Team
Required Qualifications
Education: Bachelor’s degree in Communications, Journalism, Public Relations, Marketing, or a related field.
Experience: 5–8 years of progressive communications experience, preferably within natural resources, forestry, or related industrial sectors.
Core Competencies & Technical Skills
Proactive Execution: Proven ability to identify storytelling opportunities and manage multiple complex communication projects and deadlines effectively.
Exceptional Craft: Mastery of writing, editing, proofreading, and multimedia storytelling.
Digital & Multimedia Savvy: Hands-on experience planning and overseeing photo/video shoots, managing website and newsletter designs, and creating content across digital platforms.
Software Proficiency: Strong proficiency in Microsoft Office (Word, Excel, PowerPoint). Experience with Adobe InDesign and Photoshop is preferred.
Stakeholder Engagement: Solid experience in media relations, community engagement, and supporting crisis/issues management.
Distributed Team Engagement: Demonstrated success designing internal communications that connect office-based, remote, and field-based teams.
Working Conditions and Physical Requirements
This role is primarily based out of our Atlanta corporate office environment with extended periods of computer use. Domestic travel (estimated at 25–30%) will be required to support photo shoots, site visits, stakeholder meetings, and external representation. May be exposed to lumber mill environment (noise, dust, moving equipment).
What We Offer
We offer a comprehensive benefits package including medical, dental, vision, life, accident, disability, identity theft protection, and paid parental and caregiver leave. We also offer a health savings account, a dependent care spending account, and an employee assistance plan. We provide wellness reimbursements, employee discount programs, annual health screenings, wellness incentives, wellness seminars, and financial counseling and planning tools.
Our 401(k) retirement savings plan includes company matching contributions (60% match on the first 6% of base and bonus deferrals) as well as a 3% enhanced retirement contribution that does not require an employee contribution.
We recognize the importance of work-life integration and offer flexible work schedules and hybrid work from home options (for most positions), along with a minimum of three weeks paid vacation, five paid personal days, 11 paid holidays and paid sick leave each year.
We provide a comprehensive employee development program which provides career planning tools and resources, mentoring program, leadership development, training programs and an 80% tuition reimbursement.