Senior Marketing Executive
Ahmedabad, IndiaFull-timeMid · 3-5 years
About this role
Job Overview:
We are seeking a creative, results-driven, and proactive Senior Marketing Executive to lead our social media and email marketing initiatives. The ideal candidate should have hands-on experience in B2B digital marketing, strong content creation skills, and a passion for leveraging AI tools to drive business growth. Candidates with a strong personal brand or active presence on LinkedIn will have an added advantage.
Key Responsibilities
1.Social Media & Content Marketing
- Develop and execute social media strategies across LinkedIn, X, Facebook, and Instagram.
- Create, schedule, and publish engaging content, including posts, creatives, videos, and reels.
- Capture photos and videos during company events, exhibitions, and office activities to create compelling short-form and behind-the-scenes content.
- Manage organic and paid campaigns to increase brand awareness and lead generation.
- Monitor social channels to engage with audiences and maintain brand consistency.
2.Email Marketing
- Plan and execute email campaigns, newsletters, and promotional communications.
- Develop compelling email copy tailored to different audience segments and customer journeys.
- Maintain database hygiene and ensure compliance with data privacy regulations.
- Track performance metrics and recommend improvements to maximize ROI.
3.Brand, Collaboration & Analytics
- Collaborate with sales and design teams to align campaigns with business objectives.
- Utilize tools such as Snov, MailerLite, Google Analytics, and Clarity for execution and reporting.
- Stay updated with AI tools and emerging technologies to drive marketing innovation.
Qualifications & Skills
- Bachelor's or Master's degree in Marketing, Business, or a related field.
- 3–5 years of experience in social media and email marketing.
- Excellent copywriting, communication, and analytical skills.
- Experience with AI-powered tools (e.g., ChatGPT, Jasper, Midjourney); experience creating AI agents is a plus.
- Experience in B2B or IT industries is preferred.