The Senior OOH Planning & Buying Executive is responsible for supporting the planning, buying, execution, and monitoring of Out-of-Home (OOH) media campaigns. The role ensures campaigns are delivered accurately, on time, and within budget while maintaining strong relationships with media owners and internal stakeholders.
Job Description:
Key responsibilities:
OOH Media Planning
- Assist in developing OOH media recommendations based on campaign objectives and target audience.
- Prepare media plans, location recommendations, and budget allocations.
- Conduct market and location research.
- Analyze traffic, audience, and competitive activities.
- Support post-campaign evaluation and reporting.
Media Buying & Negotiation
- Request quotations from media owners.
- Compare proposals and recommend the most effective options.
- Negotiate competitive pricing and added-value opportunities.
- Reserve media inventory and manage booking schedules.
- Ensure buying complies with client and procurement requirements.
Campaign Execution & Monitoring
- Coordinate with vendors to ensure on-time campaign implementation.
- Monitor installation schedules and campaign progress.
- Verify Proof of Posting (POP) and campaign documentation.
- Resolve day-to-day operational issues with vendors.
- Track campaign timelines and deliverables.
Vendor & Client Coordination
- Maintain good working relationships with media owners.
- Coordinate with internal Planning, Business, Finance, Operations, and Production teams.
- Support client requests related to campaign implementation.
- Maintain updated vendor contacts and media availability.
Reporting & Administration
- Prepare campaign reports and buying summaries.
- Update media databases and rate cards.
- Process purchase requests and supporting documents.
- Support invoice reconciliation and campaign closing.
Requirements:
- Minimum 3–4 years in media planning, with at least 2 years specializing in OOH or integrated planning.
- Solid understanding of OOH media, data-driven planning tools, and audience analytics.
- Hands-on experience with tools such as TNS Infosys, DAN CCS, Facebook Insights, and Google Trends.
- Ability to manage multiple timelines and deliver quality work under pressure.
- Detail-oriented, solution-driven, with a can-do attitude and eagerness to learn continuously.
- Strong communication and presentation skills in both Vietnamese and English.
Location:
Ho Chi Minh City
Brand:
Amplifi
Time Type:
Full time
Contract Type:
Fixed Term Contract (Fixed Term)
