Senior SEO Specialist
Delhi NCR, IndiaFull-timeMid · 4-5 years
About this role
Senior SEO Specialist Job Description (4-5+ Years Experience)
Job Overview
We are looking for an experienced and results-driven SEO Team Lead to drive organic growth and lead our SEO strategy. The ideal candidate has a strong understanding of search engine algorithms, hands-on technical SEO expertise, and proven experience managing a team while delivering measurable improvements in rankings, traffic, and conversions.
Key Responsibilities
- Develop and execute comprehensive SEO strategies, including keyword research, technical audits, link building, and content optimization to enhance rankings and traffic.
- Monitor performance with Google Analytics 4, Google Search Console, SEMrush, Ahrefs, and other tools to deliver reports on organic growth, conversions, and ROI.
- Perform competitor analysis, implement core web vitals, schema markup, and site speed improvements in collaboration with dev and content teams.
- Lead an SEO team of 3-5 members, mentor juniors, and align efforts with business goals.
- Track month-on-month performance to grow organic traffic, adapt to Google updates, and maintain E-E-A-T standards.
- Oversee content strategy alignment with SEO best practices, including topic clustering, internal linking, and optimizing for featured snippets, GEO, AEO, or voice search.
- Manage link-building campaigns through outreach, guest posting, and strategic partnerships, while monitoring backlink quality
- Conduct regular SEO audits using tools like Screaming Frog or Sitebulb to identify and fix technical issues such as crawl errors, duplicate content, and hreflang tags.
Required Qualifications
- 4-5+ years of SEO experience, including 1-2 years in leadership or team management roles.
- Bachelor's degree in Marketing, Digital Marketing, Computer Science, or related field.
- Proven track record of driving measurable organic growth and rankings improvements.
Essential Skills
- Expertise in technical SEO, on-page/off-page optimization, keyword research, and analytics tools (GA4, GSC, SEMrush, Ahrefs).
- Should have Familiarity with CMS platforms (WordPress, Shopify, etc.)
- Strong leadership for team mentoring, performance management, and cross-functional collaboration.
- Analytical skills for KPIs, competitor benchmarking, and adapting to SEO trends like algorithm changes
Why Join Us
- 5-day working week (Monday to Friday)
- Opportunity to lead and grow within a dynamic team
- Collaborative and performance-driven work culture
- Continuous learning and career growth opportunities