SEO Lead
Ahmedabad, IndiaFull-timeMid · 5+ years
About this role
About Company
White Label IQ is a US-based agency providing white-label design, development, and digital marketing services to agencies worldwide. We support our partners by acting as a reliable solution provider, enabling them to focus on their clients and business growth.
Rivulet IQ, based in Ahmedabad, India, is the execution and delivery arm of White Label IQ. Our team includes developers, designers, project managers, quality analysts, and marketing professionals who collaborate closely with the US team to deliver high-quality solutions across platforms such as WordPress, Laravel, Shopify, Vue.js, and more.
While White Label IQ leads client communication and strategic direction from the US, Rivulet IQ manages day-to-day execution and delivery. Together, we operate as one cohesive and collaborative team.
Our work is guided by core values—Quality, Transparency, Listening, Communication, Accountability, and Humility.
Job Title : SEO Lead
Location: Ahmedabad
Job Type: Full-time
Working Hours: 11:00 AM IST to 8:00 PM IST
About the Role
We are looking for an experienced, strategic, and hands-on SEO Lead to drive organic growth across client and internal projects.
This is a player-coach role, where you will be expected to personally execute high-impact SEO initiatives while leading and mentoring a team of SEO professionals. You will own SEO strategy, contribute directly to execution, review team deliverables, improve processes, and ensure consistent delivery of measurable business outcomes.
The ideal candidate enjoys balancing strategic thinking with hands-on implementation, thrives in a collaborative environment, and is passionate about growing both search performance and people.
Key Responsibilities
1. SEO Strategy & Hands-on Execution
- Develop and execute SEO strategies for multiple client accounts.
- Personally handle complex SEO initiatives and high-priority projects.
- Conduct technical, on-page, content, and off-page SEO audits.
- Perform keyword research, search intent mapping, and competitor analysis.
- Lead SEO planning for website launches, redesigns, and migrations.
- Identify growth opportunities and implement actionable SEO recommendations.
2. Technical SEO & Website Optimization
- Identify and resolve crawlability, indexing, schema, canonicalization, and site architecture issues.
- Optimize Core Web Vitals, page speed, mobile usability, and overall website performance.
- Collaborate with developers to implement technical SEO best practices.
- Monitor website health using industry-standard SEO tools.
3. Content & On-page Optimization
- Develop keyword-driven content strategies and SEO briefs.
- Optimize metadata, internal linking, headings, URL structures, and page hierarchy.
- Collaborate closely with content teams to ensure SEO best practices are implemented.
- Conduct content audits and gap analysis to improve organic visibility.
4. Analytics & Performance Monitoring
- Monitor rankings, traffic, conversions, engagement, and other SEO KPIs.
- Prepare insightful reports and present actionable recommendations.
- Utilize GA4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, and Looker Studio.
- Translate analytics into measurable business growth strategies.
5. AI-Driven SEO & Answer Engine Optimization (AEO)
- Drive AI-powered SEO initiatives aligned with evolving search experiences.
- Implement AEO strategies using structured data, schema, entity optimization, and semantic content.
- Leverage AI tools for keyword clustering, content optimization, reporting, and workflow automation.
- Stay current with Google's algorithm updates, AI search trends, and emerging SEO best practices.
6. Team Leadership & Collaboration
- Lead, mentor, and develop a team of SEO professionals.
- Assign, review, and provide constructive feedback on team deliverables.
- Ensure consistent quality, timely execution, and adherence to SEO best practices.
- Work closely with development, design, content, and marketing teams to achieve business objectives.
- Participate in strategic discussions with internal stakeholders and client-facing teams when required.
7. Process Improvement
- Build and maintain SEO SOPs, documentation, workflows, and quality standards.
- Identify automation opportunities to improve team efficiency.
- Promote knowledge sharing and continuous learning across the SEO team.
Desired Skills & Experience
- 5+ years of hands-on experience in SEO strategy and execution.
- Proven experience leading or mentoring SEO teams while actively contributing to execution.
- Strong expertise in technical SEO, on-page optimization, content strategy, and link-building best practices.
- Hands-on experience with GA4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, and Looker Studio.
- Strong understanding of Core Web Vitals, schema markup, indexing, and website architecture.
- Experience working with WordPress, Shopify, or other CMS platforms.
- Ability to manage multiple projects simultaneously and prioritize effectively.
- Excellent analytical, communication, and problem-solving skills.
- Comfortable using AI tools and automation platforms to enhance SEO workflows.
Nice to Have
- Experience managing SEO for US or international markets.
- Experience with enterprise websites and website migrations.
- Understanding of CRO, UX, and content marketing.
- SEO certifications or advanced digital marketing credentials.
Why This Role?
This opportunity is ideal for someone who enjoys leading from the front. As an SEO Lead, you won't just guide the team—you'll actively work on strategy and execution alongside them, influence technical decisions, improve delivery processes, and play a key role in driving measurable organic growth for global clients.