Job Title:- SEO+ Marketing Strategist
Work Type:- Full-Time
Work Mode:- Hybrid
Tru Inc is seeking a SEO + Marketing Strategist. We have one (1) permanent position available for an immediate start.
About Us:-
At Tru, we are more than just a technology agency - we are strategic partners committed to driving digital transformation for enterprise-level clients. As experts in digital experience platforms, e-commerce engines, and innovative solutions, we help businesses thrive in the digital era.
Location:-
This role is hybrid, providing some flexibility to work from home. However, candidates must reside in the Greater Toronto Area (GTA) and be prepared to attend in-person meetings as required. Occasional travel to client sites, events, or conferences may also be necessary.
Position Overview:-
Search is changing. Ranking in Google is no longer the entire job.
Tru is looking for a SEO & AEO Strategist to lead organic search strategy across traditional search engines and emerging AI-powered discovery experiences.
This is a strategy-first role. You will translate business objectives, customer behaviour, search data and digital performance into clear strategies spanning SEO, AEO/GEO, content, information architecture, technical SEO and AI visibility.
You will work closely with a team of SEO technicians responsible for ongoing technical execution, while providing the strategic direction, prioritization and quality control that connects that work back to client growth.
Your job is to determine what we should be doing, why it matters, what needs to happen first and whether the work is actually moving the business forward.
What You’ll Own:-
SEO & AI Search Strategy:-
Develop integrated organic search strategies across traditional and emerging search experiences, including:
- Technical and on-page SEO
- Answer Engine Optimization (AEO)
- Generative Engine Optimization (GEO)
- AI-powered search and LLM visibility
- Entity and topical authority
- Structured data
- Third-party citations and authority signals
- Competitive and search-intent analysis
You will help Tru continue to evolve its approach as search moves beyond rankings and toward answers, recommendations and AI-assisted discovery.
Content & Discovery Strategy:-
Search strategy increasingly determines not just how content should be optimized, but what content needs to exist in the first place.
You will identify opportunities across the full content ecosystem, including:
- Search and audience demand
- Topic and content gaps
- Customer questions and decision journeys
- Content architecture
- Pillar and supporting-content strategies
- Existing-content optimization and consolidation
- FAQ and answer-led content
- Third-party and community opportunities
- Content requirements for AI discovery and citations
You will partner closely with creative, content and UX teams to translate these opportunities into compelling experiences.
The expectation is not that you personally create every piece of content. It is that you understand the breadth of content required to win in modern search and can give the broader team a clear strategic brief.
Technical SEO Leadership:-
You will work with an established team of SEO technicians responsible for ongoing technical delivery and optimization.
You should have enough technical depth to:
- Set priorities and provide strategic direction
- Review technical audits and recommendations
- Identify which issues materially affect performance
- Translate technical findings into business implications
- Brief and guide implementation
- QA output and challenge weak recommendations
- Connect technical SEO with content, UX and broader growth opportunities
You should be comfortable across areas including crawling and indexation, site architecture, internal linking, schema, redirects, migrations, Core Web Vitals and other technical SEO fundamentals.
Reporting, Analytics & Opportunity Identification:-
Strategy needs a scoreboard. You will help evolve reporting beyond presenting numbers and toward identifying what those numbers mean and what should happen next.
You will:
- Analyze organic and AI-search performance
- Identify patterns, risks and growth opportunities
- Develop meaningful KPIs and measurement frameworks
- Use competitive and market data to strengthen recommendations
- Connect performance back to client objectives
- Turn reporting into clear strategic actions
You should be naturally curious about new data sources, tools and ways AI can improve research, analysis and decision-making.
Client & Cross-Functional Strategy:-
You will work across client, strategy, content, creative, UX, development, analytics and media teams.
You will:
- Turn client objectives into clear organic-growth strategies
- Build prioritized roadmaps
- Present and defend strategic recommendations
- Translate complex search concepts into clear business language
- Create briefs that execution teams can act on
- Connect insights across disciplines rather than treating SEO as a silo
- Mentor and develop more junior team members
- Help strengthen SEO and AEO capability across the broader team
You should be comfortable being the person who can answer:
What does this mean? What should we do about it? What should happen first?
What We’re Looking For:-
You likely have 5+ years of SEO experience, with meaningful experience developing strategy rather than exclusively executing tasks.
You should bring:-
- Strong traditional SEO fundamentals
- Demonstrated experience developing SEO strategies and roadmaps
- Strong understanding of search intent and customer journeys
- Excellent keyword, topic and competitor research skills
- Strong content-strategy instincts
- Working knowledge of technical SEO
- Experience directing or partnering with technical SEO specialists
- Understanding of information architecture, internal linking and structured data
- Familiarity with AEO, GEO and AI-powered search
- Strong analytical and problem-solving skills
- Comfort with Google Search Console, GA4 and leading SEO platforms
- Ability to turn data into meaningful recommendations
- Strong client communication and presentation skills
- Ability to brief and collaborate with creative, content, UX and technical teams
- Ability to mentor and develop junior talent
- Genuine curiosity about how AI is changing search, content and customer behaviour
Agency or consulting experience is strongly preferred.
What Will Make You Stand Out:-
We will be especially interested if you:-
- Think beyond traditional SEO and see search as part of a broader discovery ecosystem
- Have practical experience with AEO/GEO or AI-search visibility
- Understand how brand authority, third-party citations and communities influence discoverability
- Can identify content opportunities that go beyond producing more SEO articles
- Have experience connecting SEO with UX, conversion and creative strategy
- Know how to prioritize recommendations based on commercial value
- Can get strong output from technical specialists without needing to execute everything yourself
- Are comfortable experimenting with emerging AI and analytics tools
- Can quickly turn a large amount of information into a small number of important decisions.
How We’ll Measure Success:-
Success is not the number of audits, keywords or recommendations produced.
Success looks like:
- Clients have clear, defensible organic and AI-search strategies.
- Technical execution is connected to larger business priorities.
- Search insights influence the broader content and digital strategy.
- Reporting produces decisions, not just numbers.
- Teams receive clear strategic direction.
- Junior team members build stronger SEO, analytics and AI capabilities.
- Clients understand what is working, what is not and what we recommend next.
- Tru continues to develop a differentiated approach to modern search and AI-driven discovery.
The Person We’re Looking For:-
You are strategic without being abstract. You understand SEO deeply enough to challenge the work without needing to personally execute every task. You can see the connection between technical performance, content, customer behaviour, authority, UX and creative. You are curious about AI without chasing hype. And you can take a complicated ecosystem and create clarity:
Here is the opportunity. Here is what matters. Here is what we should do. And here is how we’ll know whether it worked.
Salary Range:- $70,000-$85,000
Working at Tru:-
At Tru, we put people first! We take pride in building a culture that stands out for its courage, entrepreneurial spirit, diversity, and passion for people. We offer competitive salaries along with a 100% employer-paid benefits package and a remote work-from-home arrangement. At Tru, we believe in creating an environment that is challenging, fun, and rewarding. We host regular team events, including live gatherings, to enhance our team spirit beyond work.
At Tru, we are a family, and our embraced values are:
- You Talk, We Listen
- Integrity at Our Core
- Quality as Standard
- Delivered On Time
Join us and be part of a team that drives growth, builds relationships, and makes a tangible impact in the digital world!
