About this role
• Manage and maintain the social media content calendar across LinkedIn, Instagram, TikTok and YouTube. • Schedule and publish content consistently across all platforms. • Write captions, hooks and post copy in the client's established voice. • Repurpose podcasts, interviews, keynote footage, television appearances, website content and book material into social media content ideas and written assets. • Source relevant clips and content from the client's existing podcasts, interviews and media appearances for use by the video editor. • Work closely with the existing video editor to brief content requirements and ensure assets are ready for publishing. • Respond to comments and messages and actively engage with relevant audiences in English. • Test different content approaches on Instagram, including Trial Reels, and monitor what performs well. • Track and report on key social media metrics each week. • Proactively identify opportunities to turn one piece of content into multiple posts or platform-specific assets. • Stay across social media trends and identify relevant opportunities for the client's personal brand.
