Social Media & Content Operations (AI-Focused)

Business address: Atlanta Metropolitan Area About the Client An AI Strategist and Fractional Chief AI Officer who helps SaaS companies, software firms, accounting firms, wealth management firms, and regulated businesses operationalize AI through governance, strategy, and execution. As a growing solopreneur, Kristen is expanding her thought leadership through podcasts, newsletters, social media, speaking engagements, and online education. She is looking for a highly organized Virtual Assistant who can execute operational and marketing tasks, allowing her to focus on strategy, consulting, and business growth. Position Summary We are looking for a proactive, detail-oriented Virtual Assistant who thrives on execution. The ideal candidate enjoys turning completed content into published, scheduled, and organized assets across multiple platforms. Kristen already creates most of the content herself (or works with podcast production partners). The VA's primary responsibility is ensuring nothing falls through the cracks and that every piece of content reaches its intended destination. This is not primarily a content creation role—it's an execution, coordination, organization, and publishing role with opportunities to grow into content creation over time. Working Hours Part-Time Expected Hours: 10–15 hours/week Maximum: 15 hours/week Any work exceeding 15 hours requires prior approval. Flexible schedule is acceptable. Must have some overlapping working hours with the client's U.S. schedule for communication and meetings. Primary Responsibilities Social Media Management (Highest Priority) Manage and execute content publishing across: LinkedIn (highest priority) Facebook Instagram Responsibilities include: Schedule and publish content Upload images provided by the client Publish AI-generated graphics when applicable Schedule podcast promotional posts Publish short-form video clips Repurpose podcast content into multiple social posts Ensure content follows the client's publishing calendar Recommend posting frequency and platform best practices Monitor scheduled posts to ensure successful publishing Podcast Support Coordinate podcast-related administrative tasks including: Preparing guest communication Sending podcast interview questions Ensuring guests receive required materials Tracking recording schedules Managing podcast publishing checklist Coordinating with external podcast production partners Ensuring promotional assets are published after each episode release Note: The VA is NOT responsible for: Video editing Podcast production Uploading podcast episodes to Spotify, Apple Podcasts, or YouTube (handled by production team) Content Distribution Ensure all completed content is fully utilized. Examples include: Publishing blog articles to website (future) Sharing blog content on social media Publishing newsletters Repurposing podcast content Cross-posting content Organizing content assets The client already has valuable content being created but lacks time to distribute it consistently. Newsletter Management Assist with: Building newsletters inside GoHighLevel Formatting newsletters Publishing newsletters Duplicating newsletter content for LinkedIn Scheduling newsletter campaigns GoHighLevel (GHL) The VA should be comfortable navigating GoHighLevel for marketing execution tasks such as: Scheduling social media posts Building newsletters Updating content Basic website edits (future) Managing client assets Future responsibilities may include: Website updates Landing page edits Basic funnel maintenance Advanced GoHighLevel development/building is not required initially and may eventually become a separate role. Administrative Support Assist with recurring business operations including: Managing recurring workflows Organizing content Following documented processes Keeping projects moving Ensuring deadlines are met Preventing tasks from slipping through the cracks Providing regular progress updates AI-Assisted Workflows The client is an AI Strategist and expects the VA to embrace AI tools. Responsibilities include: Using ChatGPT efficiently Following the client's AI prompts and documentation Maintaining the client's writing style and tone Learning the client's AI workflow Eventually helping draft content using the client's AI doctrine Future Growth Opportunities As trust develops, responsibilities may expand into: Website content updates Additional GoHighLevel projects Content repurposing AI-assisted writing Workflow automation Additional executive assistant responsibilities Required Skills Social Media LinkedIn (strong preference) Facebook Instagram Social scheduling Content publishing Content repurposing Marketing Tools GoHighLevel ChatGPT Basic Canva knowledge (preferred) Administrative Skills Excellent organization Process management Calendar/task coordination Detail-oriented Deadline management Follow-up skills Technical Skills Comfortable learning new software Able to navigate SaaS platforms Basic website editing (future) Preferred Experience Candidates with experience supporting: Consultants Coaches Thought leaders Executive brands Podcast hosts AI businesses B2B service companies will be highly preferred. Personality & Communication Preferences Kristen emphasized that communication is her highest priority. The ideal VA should be: Excellent English communicator (written and spoken) Easy to understand during meetings Proactive Highly organized Reliable Detail-oriented Comfortable asking questions Collaborative Self-starter Accountable Honest about progress and blockers Comfortable making recommendations She values transparency over perfection and wants regular updates rather than silence when issues arise. Preferred Tools GoHighLevel ChatGPT LinkedIn Facebook Instagram WhatsApp (primary communication) Google Workspace (preferred) Basic Canva (preferred) Success Metrics The VA will be considered successful if they consistently: Publish all scheduled content on time Keep podcast promotions organized Ensure newsletters are sent without delays Maintain consistent LinkedIn activity Help maximize every content asset created Reduce the client's administrative workload Keep workflows organized and moving Important Client Notes Highest Priority ✔ LinkedIn management Secondary Priorities Facebook Instagram Podcast promotion Newsletters GoHighLevel scheduling Future Work Website updates Additional GHL projects AI-assisted content writing Not Required Video editing Graphic design Podcast production