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WHO YOU WILL WORK WITH
The EKIN TEAM is part of the NIKE RETAIL MARKETING organization, where Retail Brand, Visual Merchandising and EKINs all come together to Make Athlete Dreams Real. The EHQ EKIN team serves as the strategic and operational backbone of the EMEA EKIN network, creating seasonal education plans, tools and experiences that support retail athletes across Nike's key sports.
You will report directly into the EMEA EKIN MANAGER within the Retail Brand EKIN team. You will be part of the Retail Marketing organization and collaborate daily with the EKIN Lead of Running, Football or Training, as well as other EHQ EKIN Specialists, and Field EKIN Specialists. You will also work closely with key strategic partners across Brand, Partner Marketing, and Product Merchandising to inspire and develop the Firstline of retail.
Through a strong connection to the Global EKIN function, this role helps elevate the authenticity, consistency and impact of the EKIN model across EMEA.
WHO WE ARE LOOKING FOR
We are looking for a passionate Nike “expert” that knows Nike Brand and Product inside out and back to front to join our team of EHQ EKIN Specialists.
EKINs tell Nike stories. Therefore, it is key that the successful candidate brings a strong desire to learn more every day about Nike's history, present seasonal products and future innovations in order to truly know the Nike Brand and Product inside out and back to front (hence Nike becomes EKIN). An EKIN's ability to simplify detailed and often technical information into compelling, relatable stories is key to creating meaningful connections with their audiences.
This person is energized by helping others learn, enjoys building relationships, and thrives in a collaborative team environment. They are adaptable, organized and comfortable balancing multiple priorities while working across a variety of sports, initiatives and partners.
You'll bring:
An unrivalled passion for Sports, for Nike and Product design and innovation.
An authentic connection to sport, particularly Running and/or Football, as well as Training.
Strong understanding of the Nike Sport Marketplace, the retail landscape and retail education.
Proficiency in Keynote and PowerPoint
Experience in content creation and digital storytelling.
Advanced communication and presentation skills in native language, including a confident grasp of English.
Ability to manage multiple projects simultaneously while staying organized and accountable.
Ability to be flexible and adaptable in a fast-paced environment.
Positive and enthusiastic approach, gaining energy from interacting with others and teamwork.
WHAT YOU WILL WORK ON
You will be working as part of the EHQ-based EKIN Team within the Nike Retail Marketing organization, ultimately tasked with being Nike’s trusted voice to drive education, inspiration and connection across the Nike Sport Marketplace.
You will:
Deliver seasonal product innovation, sport and brand storytelling in a simple, relatable and inspirational manner.
Focus on Nike’s Ground Game-enabled Sports: Running, Training and/or Football.
Create seasonal education plans that leverage the EKIN Engagement Model and equip our Field EKIN teams with the knowledge and tools needed to execute Nike's Ground Game.
Curate and elevate seasonal content guides to support specific product and sport education, tailoring this to the needs of the EMEA Marketplace.
Partner with Field EKIN teams and cross-functional stakeholders to ensure consistent execution of seasonal education priorities across EMEA.
Drive engaging learning experiences across multiple formats, including digital broadcasts, virtual sessions and immersive in-person experiences.
Gather insights from the marketplace to help continuously improve education tools, content and athlete engagement.