Sign up free to see how well your resume matches this role.
Lots of tech companies disrupt. But, many fail when they try to scale. We're different. CockroachDB makes it easier for companies to build and scale apps. This is how and why we're helping some of the most innovative companies on the planet. We tackle problems head-on and focus on solutions that create lasting impact.
We're looking for a Staff Product Marketing Manager to own the Onboard & Build stage of the customer lifecycle — the moment a developer (or their agent) first meets CockroachDB and decides whether to build on it. It's the front door of our entire go-to-market motion: if we don't win here, nothing downstream matters.
You'll own four connected user journeys end-to-end — Activation to Collaboration, Data Onboarding & Enablement, Developer Experiences, and Programmability & Extensibility — as a single, coherent stage rather than four disconnected pieces. That's deliberate: the developer's path from “curious” to “building in production” should feel like one story, and you're the person who makes it one.
This is a senior, high-ownership role. You'll set the positioning, build the messaging, and drive the enablement and content for how developers adopt CockroachDB — including the AI-native patterns increasingly defining this stage: agent-driven discovery, MCP and agent-facing surfaces, and the reality that coding agents themselves now evaluate and choose databases. You'll sit inside Product Marketing & DevRel within the R&D organization, close to engineering and on the roadmap early enough to shape the story, not just narrate it.
Below are the journeys you will own:
Reporting to the Head of Product Marketing, you'll join a small, high-leverage PMM team inside the broader Product organization. Product Marketing at Cockroach Labs means you work with everyone — sales, sales enablement, solution engineering, product management, demand generation, and beyond. We like it that way: this team shapes the growth vector of the company every day.
Cockroach Labs is proud to be an Equal Opportunity Employer building a diverse and inclusive workforce. If you need additional accommodations to feel comfortable during your interview process, please email us at accessibility@cockroachlabs.com.
Cockroach Labs has a hybrid work model, with Roachers that are local to one of our offices coming in on Mondays, Tuesdays, and Thursdays and working flexibly the rest of the week. While we’ve learned valuable lessons working remotely, nothing can replace the connection, creativity, and fun that occurs when Roachers get together and we are committed to fostering a workplace that encourages collaboration and allows us all to do our best work.
The annual anticipated base salary range for U.S. candidates for this role is listed in USD below. Salary is one component of the Cockroach Labs’ Total Rewards package, which also includes, for each employee: stock options, medical insurance, vision insurance, dental insurance, life and disability insurance, funds towards professional development resources, flexible paid time off, 11 paid holidays a year, 10 paid sick days a year, paid parental leave, a 401(k) plan, and wellbeing benefits.
We set standard ranges for all U.S.-based roles based on function, level, and geographic location, benchmarked against similar stage growth companies. Actual salaries may vary and fall outside of this range depending on factors such as a candidate’s qualifications, geographic location, skills, experience, and competencies. In addition, we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted.
Salaries for candidates outside the U.S. will vary based on local compensation structures.
This position will remain posted until filled. Applicants should apply via our Careers Page.
