Web Growth Manager
Istanbul, TürkiyeMid · 3+ yearsH1B likely
About this role
At Lucida AI, we're building one of the fastest-growing AI language learning apps in the world.
Millions of learners across 130+ countries use Lucida to improve their speaking skills through AI conversations. Together, they've already completed billions of speaking minutes. Backed by $9M in funding, we're building the future of AI-powered learning.
We're looking for a Web Growth Manager to help us scale our web business and accelerate subscription growth across global markets.
What You'll Do
- Own web user acquisition across Meta, Google, TikTok, and other paid channels.
- Optimize the entire web funnel—from landing pages and onboarding to checkout, subscription conversion, retention, and LTV.
- Monitor and improve key metrics including CPA, ROAS, CAC, CVR, AOV, and payback.
- Work closely with Product, Design, Creative, Data, and Engineering teams to improve website performance and conversion.
- Plan and execute A/B tests across landing pages, pricing, paywalls, checkout flows, and creatives.
- Identify new acquisition channels, growth opportunities, and international markets.
Requirements
What We're Looking For
- 3+ years of experience growing subscription-based web products.
- Strong experience with Meta Ads and Google Ads.
- Deep understanding of web analytics, attribution, and conversion optimization.
- Experience with tools such as Google Analytics 4, Google Tag Manager, Meta Pixel, and server-side tracking.
- Strong analytical mindset and experience improving conversion rates and LTV.
- Comfortable working in a fast-paced startup environment.
Nice to Have
- Experience with CRO (Conversion Rate Optimization).
- Experience with tools such as VWO, Optimizely, or similar A/B testing platforms.
- Experience growing AI-powered or SaaS products.
- Familiarity with SQL or BI tools.
- You actively use AI tools in your daily workflow.
Benefits
What We Offer
- Competitive salary
- Private health insurance
- Latest Apple equipment
- Learning & development budget
- Flexible working environment
- Team events and offsites
- Be part of a fast-growing AI startup backed by $9M in funding