Wellness Marketing Lead, MEA

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

About the role 

  

As Marketing Lead for Wellness category, you will lead the strategy and execution for the brand portfolio and its extensions, driving topline growth and delivery of full-year brand plans aligned with business objectives. This end-to-end role sits within the Category marketing team and partners closely with Sales, Customer Marketing, R&D, Supply Chain and agency teams to deliver integrated plans across communication, media, digital and in-store activation, as well as innovation development and launches. 

  

Role Responsibilities 

• Own delivery of topline growth and full-year brand plans for brand portfolio and all extensions. 

• Lead end-to-end marketing including communication development, media planning, on-ground activations, digital activations and influencer programs. 

• Keen understanding of market and competition brands and strategies – leveraging to develop and enhance brand strategy for relevance and impact. 

• Managing efficient market mapping and segmentation exercises and develop communication strategies. 

• Delivering high impact brand connections and leverage strategy across sales channels to deliver growth. 

• Development of annual marketing activation planning and accountable for brand P&L. 

• Managing budget items, owning all aspects related to brand and collaboratively working with sales, finance, agencies and other critical stakeholders. 

Basic Qualifications: 

• 15+ years of brand marketing experience within FMCG and/or Consumer Health. 

• Demonstrated experience building and delivering full-year brand plans, including communication, media and activation. 

• Proven capability in consumer communications and launch management, including digital and influencer marketing. 
• Strong stakeholder and agency management experience, working cross-functionally to deliver commercial execution. 

Preferred Qualifications: 

• A masters in business with a specialization in sales/marketing. 
• Experience in CPG brands/categories is an advantage. 
• Strong analytical and strategic thinking capability; able to translate insights into impactful initiatives. 
• Strong commercial acumen with P&L exposure and executional rigor.

 

 

 

 Job Posting End Date

 

 

2026-09-06

 

 

 

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

 

 

 

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. 

 

 

 

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.