ABM Specialist and Campaign Manager
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What you'll do
- Execute integrated campaigns across digital, events, webinars, and organic channels.
- Build, launch, and optimize paid channels (LinkedIn, Google) by continuously testing audiences, creative, and offers.
- Build and maintain comprehensive campaign dashboards to track performance, growth opportunities, and total pipeline contribution.
- Own HubSpot as the system of record: lead scoring, routing, lifecycle stages, campaign attribution, and data hygiene.
- Design and launch account-based marketing programs for key enterprise segments, creating tailored touchpoints for specific buying committees within target accounts.
- Partner directly with the Sales team on lead quality feedback loops and the air cover needed to close high-value deals.
- Manage the transition of marketing-engaged leads to Sales, ensuring high-intent prospects are identified and prioritized for immediate outreach.
- Build the target account list for each event and drive pre-show outreach in partnership with Sales.
- Own post-event lead follow-through to qualified opportunity.
- Drive the distribution of our thought leadership through industry associations and partnerships.
What they're looking for
- 3-5+ years of B2B SaaS demand generation experience, specifically within early-stage (Series A/B) AI, enterprise software, construction tech, or similar environments.
- You have personally run campaigns that produced pipeline and can speak precisely to the numbers: spend, CPL, MQL-to-SQL conversion, and pipeline generated. You know your own numbers cold.
- Expert-level "doer" who builds their own campaigns on LinkedIn, Google Ads, and HubSpot without needing an agency or large team.
- Hands-on HubSpot operator: you have personally built lead scoring models, routing workflows, nurture sequences, and reporting dashboards.
- Working understanding of B2B buying committees and how to sequence touchpoints against different personas.
- Experience running event-driven demand: target account lists, pre-show outreach, post-event follow-up to pipeline.
- Direct experience collaborating with Sales and leadership on strategy and lead handoffs.
- Strong project management skills with the ability to manage multiple initiatives simultaneously.
- Bias toward shipping. You move fast, test constantly, and close the loop on what worked.
Nice to have
- AI-native proficiency: track record of using AI tools to speed up your work without dropping quality.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
About Parspec
Parspec is building the AI and digital infrastructure for the construction materials supply chain. Construction is a $15 trillion industry, yet the systems that underpin the buying and selling of materials remain fragmented, manual, and disconnected. Distributors and rep agencies rely on spreadsheets, PDFs, phone calls, and siloed tools to find new products and quote and manage projects — creating delays, errors, and margin erosion across the supply chain.
Parspec is an AI-native platform that powers how construction products are discovered, bought, and sold. Trusted by more than 300 MEP distributors and rep agencies, Parspec helps project-driven businesses bid faster, win more work, and operate more profitably.
Founded in 2021 and headquartered in San Mateo, California, Parspec has raised $31 million from leading deep-tech and construction-technology investors.
The Opportunity
Parspec is looking for an ABM Specialist and Campaign Manager to own both sides of our demand engine: the targeted account-based programs that open enterprise doors, and the integrated campaigns that keep the pipeline full.
You will run campaigns end to end — audiences, creative, channels, measurement — and build account-based programs against a concentrated, knowable market of MEP distributors and rep agencies. You will work closely with the Head of Marketing, Sales, and our Content Marketing Manager to turn campaign narratives into pipeline.
This is a hands-on role at a Series A company. There is no agency and no execution team behind you. You are the builder.
What You Will Own
Campaign Execution
Execute integrated campaigns across digital, events, webinars, and organic channels.
Build, launch, and optimize paid channels (LinkedIn, Google) by continuously testing audiences, creative, and offers.
Build and maintain comprehensive campaign dashboards to track performance, growth opportunities, and total pipeline contribution.
Own HubSpot as the system of record: lead scoring, routing, lifecycle stages, campaign attribution, and data hygiene.
Enterprise ABM
Design and launch account-based marketing programs for key enterprise segments, creating tailored touchpoints for specific buying committees within target accounts.
Partner directly with the Sales team on lead quality feedback loops and the air cover needed to close high-value deals.
Manage the transition of marketing-engaged leads to Sales, ensuring high-intent prospects are identified and prioritized for immediate outreach.
Field Marketing
Build the target account list for each event and drive pre-show outreach in partnership with Sales.
Own post-event lead follow-through to qualified opportunity.
Drive the distribution of our thought leadership through industry associations and partnerships.
Who You Are
Mandatory Qualifications
3-5+ years of B2B SaaS demand generation experience, specifically within early-stage (Series A/B) AI, enterprise software, construction tech, or similar environments.
You have personally run campaigns that produced pipeline and can speak precisely to the numbers: spend, CPL, MQL-to-SQL conversion, and pipeline generated. You know your own numbers cold.
Expert-level "doer" who builds their own campaigns on LinkedIn, Google Ads, and HubSpot without needing an agency or large team.
Hands-on HubSpot operator: you have personally built lead scoring models, routing workflows, nurture sequences, and reporting dashboards.
Working understanding of B2B buying committees and how to sequence touchpoints against different personas.
Experience running event-driven demand: target account lists, pre-show outreach, post-event follow-up to pipeline.
Direct experience collaborating with Sales and leadership on strategy and lead handoffs.
Strong project management skills with the ability to manage multiple initiatives simultaneously.
Bias toward shipping. You move fast, test constantly, and close the loop on what worked.
Preferred Qualifications
AI-native proficiency: track record of using AI tools to speed up your work without dropping quality.
What We Offer
Competitive salary and benefits and learning/upskilling budgets
Equity in the company
Flexible hours and a hybrid work setup
Unlimited PTO
Opportunity to grow with a fast-scaling company transforming a large market
Preferred Location: San Mateo, with regular in-office presence
Join Us - Lead the Transformation!
At Parspec, we recognize that traditional job descriptions don't always capture the full range of your unique abilities — and that's perfectly okay. You may not meet every requirement, but if you bring a mix of experiences, fresh perspectives, and a passion that aligns with our mission, we want to hear from you!
The Parspec team believes that varied backgrounds drive better outcomes and fuel innovation. We are a team of self-starters that lead from every seat. We think big, set a standard of excellence and are committed to diversity and a discrimination-free workplace. We welcome applicants from all walks of life to join us and help shape the future at Parspec.
How to Apply
Submit your application and resume highlighting your achievements. Apply now and help drive transformative change in one of the world's oldest and largest industries!
Company
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