Account Manager – Out-of-Home (OOH)
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What you'll do
- Develop OOH strategies based on client objectives, audiences, markets, locations, and the right mix of traditional and digital formats.
- Lead market research, inventory evaluation, RFPs, proposal analysis, and media-owner negotiations.
- Prepare clear recommendations, contracts, budgets, flowcharts, posting instructions, timelines, and creative specifications.
- Manage campaigns through production, installation, posting, proof-of-performance, maintenance, and completion.
- Partner with clients, planning teams, media owners, production vendors, creative agencies, finance, and analytics to deliver campaigns on strategy, on budget, and on time.
- Monitor campaign delivery, resolve posting, production, quality, and billing issues, and maintain accurate financial records.
- Review OOH creative for legibility, scale, viewing environment, and format requirements.
- Present recommendations and campaign results, maintain strong partner relationships, and stay current on OOH market opportunities.
- Manage workflow, review team output, mentor junior staff, and serve as an escalation point.
What they're looking for
- Bachelor’s degree or equivalent professional experience.
- At least 3 years of experience in OOH planning, buying, investment, or activation.
- Strong knowledge of traditional and digital OOH formats, media owners, market research, location strategy, production, and measurement.
- Experience managing multi-market plans, RFPs, negotiations, budgets, campaign execution, billing, and reconciliation.
- Strong analytical, organizational, negotiation, presentation, and communication skills.
- Proficiency in Excel, PowerPoint, Word, and Outlook; familiarity with OOH planning and mapping tools is preferred.
- Ability to manage multiple priorities, solve problems proactively, and coach junior team members.
Nice to have
- Familiarity with OOH planning and mapping tools is preferred.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Role Summary & Impact
As an Out-of-Home Manager, you will lead strategic OOH planning and buying across traditional and digital formats. You will manage campaigns from briefing through recommendation, negotiation, production, posting, measurement, and reconciliation, while serving as a key partner to clients, media owners, and internal teams.
Key Responsibilities
- Develop OOH strategies based on client objectives, audiences, markets, locations, and the right mix of traditional and digital formats.
- Lead market research, inventory evaluation, RFPs, proposal analysis, and media-owner negotiations.
- Prepare clear recommendations, contracts, budgets, flowcharts, posting instructions, timelines, and creative specifications.
- Manage campaigns through production, installation, posting, proof-of-performance, maintenance, and completion.
- Partner with clients, planning teams, media owners, production vendors, creative agencies, finance, and analytics to deliver campaigns on strategy, on budget, and on time.
- Monitor campaign delivery, resolve posting, production, quality, and billing issues, and maintain accurate financial records.
- Review OOH creative for legibility, scale, viewing environment, and format requirements.
- Present recommendations and campaign results, maintain strong partner relationships, and stay current on OOH market opportunities.
- Manage workflow, review team output, mentor junior staff, and serve as an escalation point.
Requirements
- Bachelor’s degree or equivalent professional experience.
- At least 3 years of experience in OOH planning, buying, investment, or activation.
- Strong knowledge of traditional and digital OOH formats, media owners, market research, location strategy, production, and measurement.
- Experience managing multi-market plans, RFPs, negotiations, budgets, campaign execution, billing, and reconciliation.
- Strong analytical, organizational, negotiation, presentation, and communication skills.
- Proficiency in Excel, PowerPoint, Word, and Outlook; familiarity with OOH planning and mapping tools is preferred.
- Ability to manage multiple priorities, solve problems proactively, and coach junior team members.
Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country. Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.
Please read our Privacy Notice for more information on how we process the information you provide.
Company
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