Propertyme·1 day ago
1 day ago
Acquisition Marketing Manager
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What you'll do
- Plan and execute multi-channel acquisition campaigns across paid search, paid social, content, email, and partnerships to drive qualified leads and trials.
- Own the full-funnel marketing plan from awareness through to first paid conversion, collaborating closely with Sales on lead handoff and pipeline quality.
- Manage and optimise significant paid media budgets across Google Ads, Meta, and LinkedIn, with a focus on CAC efficiency and pipeline ROI.
- Build and maintain a rigorous experimentation programme — running A/B and multivariate tests across landing pages, ad creative, and messaging to continuously improve conversion rates.
- Develop deep insight into the property management buyer journey, identifying friction points and opportunities to accelerate time-to-conversion.
- Track and report on core acquisition metrics (CPL, CPA, MQL-to-SQL rate, pipeline contribution) and surface actionable insights to leadership.
- Define and refine ideal customer profiles (ICPs) across agency size, portfolio type, and geography to sharpen targeting and messaging.
- Partner with Product Marketing to translate PropertyMe's product value into compelling acquisition messaging tailored to key segments.
- Identify and develop new acquisition channels and partnership opportunities, including industry associations, PropTech ecosystem partners, and events.
- Own and evolve the acquisition tech stack including Salesforce (or equivalent CRM/MAP), attribution tooling, and analytics platforms.
- Ensure accurate lead tracking and attribution across all channels to enable confident budget allocation decisions.
What they're looking for
- 5+ years in B2B acquisition or growth marketing, ideally in SaaS or PropTech
- Proven track record managing six-figure paid media budgets with measurable ROI
- Strong analytical skills fluent in GA4, Salesforce, and spreadsheet modelling
- Hands-on experience with SEO, CRO, and growth experimentation frameworks
- Comfortable working cross-functionally with Sales, Product, and Customer Success
- Excellent written communication and ability to craft compelling go-to-market copy
- Self-starter mindset you own outcomes, not just activities
Nice to have
- Experience marketing to real estate professionals or property managers is a strong plus
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Our Story
PropertyMe is Australia's leading cloud-based property management platform, trusted by thousands of real estate agencies to manage their rental portfolios at scale. We are looking for a data-driven Acquisition Marketing Manager to own and accelerate our customer growth engine — building the pipeline of property management agencies who choose PropertyMe to run their business. It is 12 - month contract role.
Responsibilities
Demand Generation
- Plan and execute multi-channel acquisition campaigns across paid search, paid social, content, email, and partnerships to drive qualified leads and trials.
- Own the full-funnel marketing plan from awareness through to first paid conversion, collaborating closely with Sales on lead handoff and pipeline quality.
- Manage and optimise significant paid media budgets across Google Ads, Meta, and LinkedIn, with a focus on CAC efficiency and pipeline ROI.
Growth & Optimisation
- Build and maintain a rigorous experimentation programme — running A/B and multivariate tests across landing pages, ad creative, and messaging to continuously improve conversion rates.
- Develop deep insight into the property management buyer journey, identifying friction points and opportunities to accelerate time-to-conversion.
- Track and report on core acquisition metrics (CPL, CPA, MQL-to-SQL rate, pipeline contribution) and surface actionable insights to leadership.
Segmentation & Positioning
- Define and refine ideal customer profiles (ICPs) across agency size, portfolio type, and geography to sharpen targeting and messaging.
- Partner with Product Marketing to translate PropertyMe's product value into compelling acquisition messaging tailored to key segments.
- Identify and develop new acquisition channels and partnership opportunities, including industry associations, PropTech ecosystem partners, and events.
Marketing Infrastructure
- Own and evolve the acquisition tech stack including Salesforce (or equivalent CRM/MAP), attribution tooling, and analytics platforms.
- Ensure accurate lead tracking and attribution across all channels to enable confident budget allocation decisions.
What you bring
- 5+ years in B2B acquisition or growth marketing, ideally in SaaS or PropTech
- Proven track record managing six-figure paid media budgets with measurable ROI
- Strong analytical skills fluent in GA4, Salesforce, and spreadsheet modelling
- Hands-on experience with SEO, CRO, and growth experimentation frameworks
- Comfortable working cross-functionally with Sales, Product, and Customer Success
- Excellent written communication and ability to craft compelling go-to-market copy
- Experience marketing to real estate professionals or property managers is a strong plus
- Self-starter mindset you own outcomes, not just activities
The benefits and perks
• Job security working for one of Australia's leading PropTech companies
• 3 days WFH (Hybrid work)
• Free onsite snacks, breakfast, and lunch
• Beautiful office in Sydney CBD with great views of Darling Harbour
• Regular milestone parties and events
Company
Propertyme
Sydney, United Kingdom
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