Adobe CDP CJA
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What you'll do
- Implemented Adobe CDP from the ground up - identity resolution stitching known and anonymous profiles via Web SDK, profile and audience building, and audience segmentation
- Configured XDM data ingestion schemas, profiles unification, datasets, identity namespaces, and merge policies aligned with enterprise data model
- Implemented Adobe Customer Journey Analytics (CJA) - data views, cross-channel journey reports, attribution models, and segmentation aligned with CDP audiences
- Translated business use cases (acquisition, nurture, ABM, retention, event engagement) into CDP audience logic and CJA measurement frameworks
- Owned consent enforcement, governance labels, and pre-activation audience QA processes
- Operationalized GDPR, CCPA, and CAN-SPAM compliance - including consent framework, data retention policies, DSAR handling, and governance labels within Adobe CDP
- Led Web SDK implementation, tag management, event schema design, and data layer governance across web properties
What they're looking for
- Microsoft SQL Developer Certified Associate, Adobe AEP CDP Certified Expert
- Experience in Adobe Campaign Classic (both Business Practitioner and Developer), Adobe Qualified in Adobe Experience Platform, and SFMC Email Specialist.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Description
Adobe CDP + CJA Specialist
•Microsoft SQL Developer Certified Associate, Adobe AEP CDP Certified Expert
• in Adobe Campaign Classic (both Business Practitioner and Developer), Adobe
Qualified in Adobe Experience Platform, and SFMC Email Specialist.
• Implemented Adobe CDP from the ground up - identity resolution stitching known
and anonymous profiles via Web SDK, profile and audience building, and audience
segmentation
• Configured XDM data ingestion schemas, profiles unification, datasets, identity
namespaces, and merge policies aligned with enterprise data model
• Implemented Adobe Customer Journey Analytics (CJA) - data views, cross-channel
journey reports, attribution models, and segmentation aligned with CDP audiences
• Translated business use cases (acquisition, nurture, ABM, retention, event
engagement) into CDP audience logic and CJA measurement frameworks
• Owned consent enforcement, governance labels, and pre-activation audience QA
processes
• Operationalized GDPR, CCPA, and CAN-SPAM compliance - including consent
framework, data retention policies, DSAR handling, and governance labels within
Adobe CDP
• Led Web SDK implementation, tag management, event schema design, and data
layer governance across web properties
Responsibilities
Adobe CDP + CJA Specialist
• Vaibhav is a highly skilled digital marketing professional with certifications including
Microsoft SQL Developer Certified Associate, Adobe AEP CDP Certified Expert
• in Adobe Campaign Classic (both Business Practitioner and Developer), Adobe
Qualified in Adobe Experience Platform, and SFMC Email Specialist.
• Implemented Adobe CDP from the ground up - identity resolution stitching known
and anonymous profiles via Web SDK, profile and audience building, and audience
segmentation
• Configured XDM data ingestion schemas, profiles unification, datasets, identity
namespaces, and merge policies aligned with enterprise data model
• Implemented Adobe Customer Journey Analytics (CJA) - data views, cross-channel
journey reports, attribution models, and segmentation aligned with CDP audiences
• Translated business use cases (acquisition, nurture, ABM, retention, event
engagement) into CDP audience logic and CJA measurement frameworks
• Owned consent enforcement, governance labels, and pre-activation audience QA
processes
• Operationalized GDPR, CCPA, and CAN-SPAM compliance - including consent
framework, data retention policies, DSAR handling, and governance labels within
Adobe CDP
• Led Web SDK implementation, tag management, event schema design, and data
layer governance across web properties
Qualifications
Adobe CDP + CJA Specialist
Microsoft SQL Developer Certified Associate, Adobe AEP CDP Certified Expert
• in Adobe Campaign Classic (both Business Practitioner and Developer), Adobe
Qualified in Adobe Experience Platform, and SFMC Email Specialist.
• Implemented Adobe CDP from the ground up - identity resolution stitching known
and anonymous profiles via Web SDK, profile and audience building, and audience
segmentation
• Configured XDM data ingestion schemas, profiles unification, datasets, identity
namespaces, and merge policies aligned with enterprise data model
• Implemented Adobe Customer Journey Analytics (CJA) - data views, cross-channel
journey reports, attribution models, and segmentation aligned with CDP audiences
• Translated business use cases (acquisition, nurture, ABM, retention, event
engagement) into CDP audience logic and CJA measurement frameworks
• Owned consent enforcement, governance labels, and pre-activation audience QA
processes
• Operationalized GDPR, CCPA, and CAN-SPAM compliance - including consent
framework, data retention policies, DSAR handling, and governance labels within
Adobe CDP
• Led Web SDK implementation, tag management, event schema design, and data
layer governance across web properties
Company
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