Adobe Target Specialist

he Adobe Target Specialist/Consultant will own and govern the platform, ensuring secure environments, activity setup, and seamless delivery of personalized experiences. This role requires delivering high-quality activities that drive measurable business impact and drives advanced integrations with Adobe Experience Cloud tools, manages AEM fragment application, and enables AI-powered personalization features.

Position Responsibilities:

Platform Ownership & Activity Management:

• Own environments, properties, and permissions (prod/stage/dev), including Admin/API governance for users, hosts, properties, and activities to keep the platform secure and audit‑ready

• Translate the brief into an activity spec: define hypothesis, primary/secondary KPIs, target audience, activity type (A/B, MVT, Experience Targeting, Auto‑Target/Auto‑Allocate, Recommendations)

• Work with development/digital technology team to configure experiences in VEC/Form‑based Composer (web) or via Delivery APIs/Server‑side SDKs

• Validate identity and decision logs, use preview/QA links across hosts/environments, test devices/browsers, and confirm flicker/performance mitigations; set start/end flighting and activation gates

• Publish activities to the correct environment/property, monitor early signals in A4T reports, run smoke checks, and apply rollback criteria if needed. Post‑activation, document results and learnings; archive assets and update the activity registry to avoid future collisions

Strategic Integrations & Advanced Personalization:

• Integrate Target with Adobe MarTech stack (Adobe Analytics, RTCDP, Journey Optimizer, CJA)

• Set up and configure secure connection between Adobe Experience Manager and Adobe Target using OAuth authentication, ensuring seamless transfer of experience fragments (XFs) for content personalization

• Instrument end‑to‑end measurement (activity → audience → event → report) and ensure clean experiment attribution in Analytics/BI

• Offer & template patterns: maintain reusable HTML/JSON offers, components, and design tokens compatible with VEC/Form‑based Composer and server delivery

• Profile scripts & attributes: curate calculated attributes and entity data powering audiences, Recommendations, and automated decisioning - versioned and unit‑tested

• Enable advanced AI powered features (Auto‑Target, Automated Personalization, Recommendations) with the necessary data feeds, catalogs, and guardrails; document when/why to use each

• Manage and maintain AEM Experience Fragments within Adobe Target, ensuring accurate application of fragments for content personalization and experimentation use cases across web and app experiences

• Steward tag/SDK health (AEP Web SDK / at.js): load order, flicker mitigation, and server connections—so experience delivery is performant and stable

Required Qualifications:

• 5 years of proven experience in front-end development with strong proficiency in HTML and CSS

• Hands-on experience working with Content Management Systems (CMS), preferably Adobe Experience Manager (AEM).

• Ability to implement, manage, and optimize digital experiences across web platforms.

• Experience collaborating with marketing, product, UX, and development teams to deliver web content and customer experience enhancements.

• Understanding of responsive web design, web standards, and cross-browser compatibility.

• Ability to troubleshoot and support content, personalization, and testing activities within a digital experience ecosystem.

Preferred Qualifications:

• Experience with personalization strategies and customer experience optimization.

• Knowledge of A/B testing methodologies and experimentation best practices.

• Familiarity with Adobe Target or similar optimization and testing platforms.

• Ability to analyze test performance and leverage insights to improve customer engagement and conversion outcomes.

When you join our team:

• We’ll empower you to learn and grow the career you want.

• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

• As part of our global team, we’ll support you in shaping the future you want to see.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com.

Hybrid