Ads Marketing Manager, Germany

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

The Team

At Netflix, the mission of our ads business is to build a must-buy advertising solution where clients (marketers and agencies) can reach diverse audiences who are highly engaged with the breadth and quality of our content.  The Ads Marketing team shapes our core advertising positioning and drives the go-to-market strategy to bring this positioning to life through compelling, differentiated messaging and activations.  By activating these messages across both sales channels (presentations, materials) and broader non-sales channels, the team builds widespread awareness and excitement among our key advertising partners. 

The Opportunity 

As the Ads Marketing Manager, Germany, you will play a crucial role in establishing Netflix Ads predominately in the German market, with a light touch in Austria and Switzerland as well. You'll be responsible for strategizing and executing B2B marketing activities that drive brand recognition, align with sales objectives, and resonate with local advertisers. This role requires a proactive, versatile marketer with a firm grasp of the B2B landscape and experience in cross-functional collaboration.

You will also engage in broader business strategies and actively pursue learning and development opportunities, continually growing and evolving as a Netflix marketer and leader.

Core Responsibilities: 

• Develop Go-to-Market Strategies: Design and craft dynamic go-to-market strategies and narratives that empower the Sales team and resonate with advertising clients. Collaborate closely with the Global Ads Marketing team to ensure alignment with global messaging.

• Event Strategy & Industry Engagement: Lead Netflix Ads’ presence at local industry events and custom client engagements, ensuring impactful representation and relevance at each touchpoint.

• Cross-functional Collaboration: Partner with teams across Communications, Product Marketing, Measurement, Sales, Brand Partnerships, Comms, Events and Marketing to maintain a unified ads narrative across all channels and touchpoints, support market launches and foster ongoing growth in Germany and German speaking markets.

• Business Goal Alignment: Synthesize business objectives to define key audiences, optimal channels, and regions to activate, ensuring marketing initiatives align with overarching goals.

• Data & Insights Analysis: Utilize data insights and new ad solutions to uncover and share compelling B2B stories tailored to the region and German market, enriching the value proposition for advertising partners.

• Advertiser Relationships & Insights: Gain a deep understanding of advertiser partners and gather actionable insights that shape both product and marketing strategies, representing partner needs to cross-functional teams.

• Point of Contact for Trade Bodies: Serve as the main point of contact for activating and managing relationships with local trade bodies, enhancing industry alignment and fostering credibility.

• Leadership Updates: Deliver consistent updates to leadership, providing a comprehensive view of successes, challenges, and requests, ensuring transparency and support for the German market’s strategic goals.

Qualifications:

• 7 or more years of experience in B2B marketing, product marketing, digital advertising, or marketing communications.

• Familiarity with the CTV, OTT, or streaming landscape is preferred.

• Proven expertise in product positioning, narrative crafting, and collateral development.

• Skilled in partnering with regional marketing and sales teams to shape and communicate strategy, positioning, and messaging effectively.

• Demonstrated ability to generate and implement creative ideas, collaborate with agencies, and manage multiple projects with precision under tight deadlines.

• Experience developing a variety of content types—blog posts, case studies, presentations, creative assets, and thought leadership pieces—to advance marketing goals.

• Proven success in creating impactful B2B event activations, and first party and third party , to support commercial goals. 

• Strong aptitude for working in cross-functional environments, effectively aligning diverse stakeholders and scaling communications.

• Fluent in English and German (both mandatory)

• You have an entrepreneurial mindset and are eager to flourish in our unique company culture (see Who We Are).

Please submit your application in English

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.