Advertising Specialist [ Google Ads, Performance Max (PMax) ]
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What you'll do
- Strategic Budget Management: Develop and execute annual advertising strategies with a heavy emphasis on Google search and video channels, manage monthly advertising budgets, and ensure strict ROI and performance targets are consistently achieved.
- Google Ecosystem Mastery (Primary Focus): Oversee day‑to‑day operations with a core concentration on Google Ads, driving advanced optimization for Search campaigns, scaling Performance Max (PMax) strategies, and managing high-impact YouTube advertising campaigns (covering setup, audience targeting, asset optimization, and A/B testing).
- Multi-Platform Operations (Minor Focus): Maintain foundational oversight of secondary and emerging platforms (including TikTok Ads, Ocean Engine, and light maintenance on Meta Ads) as secondary traffic sources.
- Data-Driven Analysis & Reporting: Conduct in‑depth analysis of campaign performance and key funnel metrics across Google properties; prepare regular performance reports and recommend optimization initiatives to reduce CPA and improve conversion rates.
- Creative & Landing Page Collaboration: Collaborate closely with creative, content, and product teams to guide video ad concepts for YouTube, asset groups for PMax, and support landing page optimization for maximum campaign effectiveness.
- Market Trends & Adaptation: Stay informed of industry trends, Google algorithm/policy updates, and competitor activities; proactively adjust strategies and explore new Google advertising features and formats.
What they're looking for
- Education: Bachelor's degree or higher, preferably in Marketing, Advertising, Statistics, or a related discipline.
- Experience: Minimum 5 years of hands‑on experience in advertising operations, with a heavy, specialized focus on Google ecosystem advertising (Search, Performance Max, and YouTube).
- Core Expertise: Deep, hands-on mastery of Google Ads—specifically advanced Search campaign architectures, Performance Max (PMax) asset group optimization, and YouTube video ad funnels.
- Secondary Platforms: Familiarity with TikTok Ads, Ocean Engine, and a minor/supporting working knowledge of Meta Ads.
- Analytical Skills: Strong data analysis skills with advanced familiarity with Excel/Google Sheets, attribution tracking, and analytics tools to evaluate multi-channel performance.
- Mindset & Execution: Strong strategic thinking and results‑oriented mindset, with the ability to manage multiple complex campaigns and projects in a fast‑paced environment.
- Collaboration: Excellent communication and collaboration skills.
Nice to have
- Experience in 3C, e‑commerce, internet products, or cross‑border advertising is a strong advantage.
- Experience in team leadership or agency management is an advantage.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Reolink, a leader in intelligent visual technology for homes and businesses, was founded in 2009 by a group of engineers with a strong commitment to and passion for smarter security solutions.
Our products are now trusted by millions of users across more than 110 countries and regions worldwide. Building on this trust, we continue expanding our presence and bringing our innovations to more markets around the globe. Reolink remains committed to delivering advanced, reliable, and user‑centric solutions that empower people to protect what matters most.
- Performance Marketing Specialist (Google & Video Focus)
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5 Work Days Per Week
- Office Near Tai Seng MRT, Singapore
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Medical Benefits Provided
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Entitled to Yearly Bonus & Performance Bonus
Requirements
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Education: Bachelor's degree or higher, preferably in Marketing, Advertising, Statistics, or a related discipline.
-
Experience: Minimum 5 years of hands‑on experience in advertising operations, with a heavy, specialized focus on Google ecosystem advertising (Search, Performance Max, and YouTube). Experience in 3C, e‑commerce, internet products, or cross‑border advertising is a strong advantage.
-
Platform Proficiency:
-
Core Expertise: Deep, hands-on mastery of Google Ads—specifically advanced Search campaign architectures, Performance Max (PMax) asset group optimization, and YouTube video ad funnels.
-
Secondary Platforms: Familiarity with TikTok Ads, Ocean Engine, and a minor/supporting working knowledge of Meta Ads.
-
-
Analytical Skills: Strong data analysis skills with advanced familiarity with Excel/Google Sheets, attribution tracking, and analytics tools to evaluate multi-channel performance.
-
Mindset & Execution: Strong strategic thinking and results‑oriented mindset, with the ability to manage multiple complex campaigns and projects in a fast‑paced environment.
-
Collaboration: Excellent communication and collaboration skills. Experience in team leadership or agency management is an advantage.
Key Responsibilities
-
Strategic Budget Management: Develop and execute annual advertising strategies with a heavy emphasis on Google search and video channels, manage monthly advertising budgets, and ensure strict ROI and performance targets are consistently achieved.
-
Google Ecosystem Mastery (Primary Focus): Oversee day‑to‑day operations with a core concentration on Google Ads, driving advanced optimization for Search campaigns, scaling Performance Max (PMax) strategies, and managing high-impact YouTube advertising campaigns (covering setup, audience targeting, asset optimization, and A/B testing).
-
Multi-Platform Operations (Minor Focus): Maintain foundational oversight of secondary and emerging platforms (including TikTok Ads, Ocean Engine, and light maintenance on Meta Ads) as secondary traffic sources.
-
Data-Driven Analysis & Reporting: Conduct in‑depth analysis of campaign performance and key funnel metrics across Google properties; prepare regular performance reports and recommend optimization initiatives to reduce CPA and improve conversion rates.
-
Creative & Landing Page Collaboration: Collaborate closely with creative, content, and product teams to guide video ad concepts for YouTube, asset groups for PMax, and support landing page optimization for maximum campaign effectiveness.
-
Market Trends & Adaptation: Stay informed of industry trends, Google algorithm/policy updates, and competitor activities; proactively adjust strategies and explore new Google advertising features and formats.
Company
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