Area Sales Manager
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About this role
The Company
We are Zeekr, built on a decade of European experience. We are a premium electric vehicle and technology solutions brand from Geely Holding Group, one of world’s largest automotive companies. Our goal and vision is to accelerate the shift to fully electrified mobility. We are committed to driving the future of transportation with cutting-edge technology and a customer-centric approach.
The role
The Area Sales Manager acts as Business Partner for our dealers and acts as the primary commercial interface between ZEEKR Netherlands and its dealer partners.
The role is responsible for steering the dealer's wholesale-to-retail conversion and maximizing retail sales performance. Acting as the single point of contact for all dealer-related business topics, the DBP has clear ownership of sales results, commercial execution, and 360-degree dealer performance management.
This is what you will do:
- Key Responsibilities – Dealer Commercial Management & Sales Performance
Own and drive retail sales performance across assigned dealers, ensuring achievement of volume, mix, and revenue targets
Translate wholesale objectives into retail actions, securing a healthy stock flow and fast retail turn
Set, track, and challenge dealer retail targets, including order intake, deliveries, and pipeline conversion
Actively manage dealer funnels, stock positions, demo fleets, and vehicle aging
Initiate and execute commercial countermeasures to close performance gaps
Single Point of Contact for Dealer Business
Serve as the first and central point of contact for all dealer-related topics with a strong sales focus
Coordinate dealer topics across internal stakeholders such as Sales Operations, Marketing, Finance, Aftersales, and HQ
Ensure fast resolution of dealer questions and issues while maintaining a high-quality dealer experience
Stakeholder management within Zeekr to ensure business growth (e.g., funding, capacity management)
- Retail Execution & Go-to-Market
Drive execution of national and local sales campaigns, incentives, and promotions at the dealer level
Ensure consistent application of ZEEKR pricing, incentive, and commercial guidelines
Support product launches and new initiatives with clear dealer readiness and retail focus
Monitor market trends and competitor activit,y and feed insights back into the commercial strategy
- Dealer Performance Reviews & Governance
Lead regular dealer business reviews focused on retail KPIs, funnel health, and action planning
Challenge dealer performance using data-driven insights and benchmarks
Support onboarding and ramp-up of new dealers in cooperation with HQ and local teams
Ensure compliance with ZEEKR standards, policies, and contractual agreements
- Key Performance Indicators
Retail sales volume and target achievement
Wholesale-to-retail conversion speed
Dealer funnel quality and conversion rates
Stock turnover and aging
Campaign and incentive effectiveness
Dealer satisfaction and engagement
Customer Satisfaction
To be successful in the role you will demonstrate:
8–12+ years of experience in automotive sales, dealer management, or retail network roles
Proven experience in dealer wholesale, retail sales steering, or field sales management
Strong understanding of dealer economics, retail operations, and sales funnels
Experience in EV, premium automotive, or fast-scaling environments is an advantage
Strong commercial and sales mindset with hands-on execution capability
Excellent stakeholder and relationship management skills
Data-driven approach to performance management and decision-making
Ability to challenge and coach dealer partners constructively
Fluent in Dutch and English
Please submit your CV in English
To thrive at Zeekr we believe that you have the courage to lead with trust and care and you don’t mind getting your hands dirty. You are highly innovative and have a great ability to adapt and perform in a constantly changing, fast-paced, highly demanding work environment. Like us, you believe it’s important to have a passion to work in an international and multicultural environment with the desire and ability to embrace the diversity of people, perspectives, and styles.
Apply today, we will perform ongoing selection during the application period. We look forward to hearing from you.
Please note that due to GDPR regulations we can only accept applications sent through the recruitment system, not via email or other channels. We do not accept applications submitted by external recruitment companies.
Company
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