Assistant Manager - Events

Company Description

Events Overview - The Events team is a crucial team within the Revenue & Growth function which manages and controls all Events on the Food Delivery BU’s calendar. This includes planning for future events, executing current events and performing analysis of past events to learn from Hits/ Misses and incorporate into future events.

This role offers the opportunity to do (a) work on building events which are consumer backward (elevating needs, build new use-cases) and engaging and (b) data deep-dive into consumer trends to identifying new opportunities/events and (c) manage multi-objective problems (growth/ consumer delight/ monetization) and also (d) get things done by coordinating with multiple stakeholders. The program is responsible for overall planning & execution of high quality events to drive app-traffic, move consideration to Swiggy and deliver Order-volume goals.

At Swiggy, we take pride in the impact we create in millions of people’s lives. We value honesty, ownership and a keep-pushing boundaries attitude. We promise you’ll be challenged daily with better and interesting problems.

.

Job Description

Key Responsibilities - 

1. Plan, strategize, anchor and execute all marketing events for the Food BU on the platform

2. Use AI to analyse user behaviour, ordering patterns, cuisine/category trends, regional nuances and seasonality to build relevant event strategies.

3. Stakeholder Management & Cross Functional Collaboration : Solve complex cross-functional business problems - Work closely with Product, Business, Design, Category, Supply, Monetisation and Marketing teams to identify levers, evaluate trade-offs and unlock event growth.

3. Performance Tracking, Reporting & Optimization : Establish clear success metrics and measurement frameworks for every initiative; identify drivers and leakages, and optimize interventions in real time.

4. Business insighting : Drive structured reporting and insighting with stakeholders & leaders, identify growth opportunities, evaluate initiative effectiveness and enable faster, data-backed decision-making.

Qualifications

Desirable Skills -

• Undergrad with ~2 years of high-paced experience in consulting/ start ups / ecommerce 

• Sound analytical reasoning & abilities

• Competent in SQL, Google Sheets and MS Excel along with an ability to pick up new tools as required

• Strong understanding of business metrics and growth funnels, including traffic, conversion, retention and incremental impact.

• Experience with experimentation, performance measurement and hypothesis-driven problem solving would be an advantage.

• Understand tech and product building (would be an added advantage)

• Very high on consumer backward thinking

Additional Information

"We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regards to race, color, religion, sex, disability status, or any other characteristic protected by the 

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, disability status, or any other characteristic protected by the law.