Assistant Manager - Paid Media
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What you'll do
- Plan, execute, and optimize paid media campaigns across Google Ads & Meta Ads.
- Manage performance-driven campaigns – including Search, Display, and Lead Generation.
- Handle branding campaigns – including YouTube, Display, and Video Awareness Campaigns.
- Monitor, analyze, and optimize campaign performance based on key metrics like CTR, CPA, ROAS, and conversion rates.
- Conduct A/B testing to improve ad creatives, targeting, and messaging.
- Work closely with creative teams to develop engaging ad copies and visuals.
- Generate regular reports and insights to improve campaign effectiveness.
- Stay updated with industry trends, platform updates, and best practices.
What they're looking for
- Proficiency in Google Ads & Meta Ads.
- Strong knowledge of Search, Display, and Lead Generation campaigns.
- Experience managing YouTube, Display, and Video Awareness campaigns.
- Analytical mindset with expertise in Google Analytics, Meta Business Suite, and other tracking tools.
- Hands-on experience in campaign optimization and performance analysis.
- Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.
- Bachelor's or Master's degree in Business, Marketing or Advertising
- Languages: English (Intermediate)
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Agency :
PivotRootsJob Description Summary :
PivotRoots, a Havas company, is looking for a Paid Media Specialist with 2-4 years of experience to manage and optimize digital campaigns across Google and Meta platforms. The ideal candidate should have hands-on experience in performance marketing (lead generation) as well as branding campaigns focused on awareness and engagement.Job Description :
Key Responsibilities:
Plan, execute, and optimize paid media campaigns across Google Ads & Meta Ads.
Manage performance-driven campaigns – including Search, Display, and Lead Generation. Handle branding campaigns – including YouTube, Display, and Video Awareness Campaigns.
Monitor, analyze, and optimize campaign performance based on key metrics like CTR, CPA, ROAS, and conversion rates. Conduct A/B testing to improve ad creatives, targeting, and messaging.
Work closely with creative teams to develop engaging ad copies and visuals.
Generate regular reports and insights to improve campaign effectiveness.
Stay updated with industry trends, platform updates, and best practices.
Required Skill Set:
Proficiency in Google Ads & Meta Ads.
Strong knowledge of Search, Display, and Lead Generation campaigns.
Experience managing YouTube, Display, and Video Awareness campaigns.
Analytical mindset with expertise in Google Analytics, Meta Business Suite, and other tracking tools.
Hands-on experience in campaign optimization and performance analysis.
Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.
Previous Experience & Industry Background
2-4 years professional experience in strategic planning
Media, Brand
Qualifications & Languages:
Bachelor’s or Master’s degree in Business, Marketing or Advertising
Languages: English (Intermediate)
Soft skills & Competencies
Managing execution
Being authentic and open
Being flexible and adaptable
Media and media planning
Mx Expert (Connection, Context, Content)
Omnichannel
Strong knowledge of partners and suppliers (Media / Tech / Data / Content)
Advanced Programmatic
OSEP
Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.
Contract Type :
PermanentHere at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.
Company
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