Assistant Vice President - Corporate Communications

Role Mandate

• Serve as a trusted extension of the VP, Marketing & Communications—bringing pace, structure, judgment, and quality to high-priority work.
• Build communication plans that connect business ambition, culture, leadership voice, employer brand, employee experience, and EXL’s AI transformation story.
• Use AI, analytics, audience insight, digital channels, and smart dashboards to make communication sharper, faster, more targeted, and easier to measure.
• Guide a small team while personally owning critical programs where senior-level quality, speed, and follow-through matter.

 

Key Responsibilities

Strategic Communications & Narrative Development

• Shape communication approaches for business updates, transformation programs, leadership moments, people priorities, culture campaigns, and organizational change.
• Turn complex business, technology, AI, and people themes into messaging that is simple, credible, and relevant for different audiences.
• Spot internal and external trends early and convert them into stories, campaigns, or leadership moments that strengthen EXL’s people and brand narrative.
• Create executive-ready notes, scripts, talking points, FAQs, townhall content, presentations, campaign copy, and briefing material.
• Advise business leaders on message clarity, timing, tone, channel choice, employee sentiment, and reputational sensitivity.

 

Employer Brand, PR & External Visibility

• Strengthen EXL’s talent narrative through credible, distinctive stories that make the employee experience visible.
• Support PR, leadership visibility, industry engagement, external events, social storytelling, and reputation-building opportunities across India and priority markets.
• Create sharp content for LinkedIn, media inputs, award entries, speaker briefs, alumni and campus engagement, events, and brand activations.
• Maintain a consistent brand voice while ensuring every story is proof-led, audience-aware, and connected to business value.

 

Digital, AI & Modern Communication Tools

• Work confidently across Microsoft 365, Teams, SharePoint, Viva Engage, newsletters, intranet, digital signage, townhall platforms, dashboards, and collaboration tools.
• Use AI and analytics tools—such as Microsoft Copilot, Claude, Jasper, and similar platforms—responsibly to strengthen brand tonality, plan smarter, create sharper content, segment audiences, personalize communication, accelerate delivery, sense sentiment, track performance, and improve outcomes.
• Build and interpret smart dashboards that tell a clear story—what is working, where attention is shifting, what needs action, and how communication is creating business and brand value.
• Read audience behaviour closely—what employees notice, ignore, share, act on, or connect with—and translate that insight into campaign design, messaging, timing, format, and calls to action.
• Experiment with formats such as short videos, leadership reels, interactive posts, live polls, employee stories, digital communities, and quick-turn content that can travel across channels.

 

Campaigns, Events & Employee Experience

• Lead campaigns from brief to launch and optimization across culture, recognition, transformation, leadership communication, employer brand, and business priorities.
• Design communication moments for townhalls, leadership connects, employee campaigns, milestones, integration messages, and strategic launches.
• Shape campaign architecture, creative direction, message hierarchy, visual design, channel mix, and engagement strategy using audience insight and performance signals.
• Work closely with HR, Technology, Marketing, business teams, leadership offices, agencies, and creative partners to move work forward without losing quality.
• Create simple systems—calendars, templates, review rhythms, governance, and playbooks—that make communication delivery more consistent and scalable.

 

Team Leadership & Stakeholder Management

• Coach 1–2 team members, set clear priorities, raise the bar on content quality, and build ownership for delivery.
• Navigate a global, matrixed environment with confidence—working closely with business leaders, functions, agencies, and external partners.
• Be the kind of people person others enjoy working with: approachable, dependable, thoughtful, responsive, and able to build trust across levels.
• Bring discretion and maturity to sensitive communication, leadership messaging, people matters, and reputation-related situations.
• Show strong work ethic, ownership, and follow-through—especially when timelines are tight, inputs are evolving, or stakeholders need quick, high-quality support.