Associate Brand Manager / Sr. Associate Brand Manager- Therabreath Rinse
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What you'll do
- Assist in the development of the brand’s integrated marketing plan. Execute the integrated marketing plan, ensuring consistency with brand strategy and brand communication plan.
- Work with the managers to support the briefing process to external communication agencies. Be accountable for the execution of specific brand activities (e.g. media plan, consumer and trade promotion activities, special packs, sampling, PR programs, event marketing, direct marketing, etc.).
- Lead the execution of the day to day operational activities, including brand volume forecasting and brand financial plans.
- Lead the execution of retail activations including shelf presence and packaging, and in-store displays. Assist with execution of shopper marketing programs.
- Develop in-depth understanding and become an expert in the market – the business environment in which our brands compete, to include product category segments, channels, etc.
- Lead the following business/operational activities: business tracking & updates; competitive tracking; management of inventory based changes; displays; promotional or bonus packs; and alternative channels. Additionally, lead interactions with Consumer Services.
What they're looking for
- BA/BS required
- 1+ years in Marketing (CPG, OTC, Cosmetics)
- Excellent analytical skills and experience with category analysis and forecasting
- Familiarity with common consumer marketing research tools and techniques such as Nielsen or IRI data
- Strong project management skills and communication skills (written, verbal, presentation, and interpersonal)
Nice to have
- MBA strongly preferred
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
A collective energy and ambition. A place where you can make a real difference.
We’re a company that genuinely cares about our people, our products, our consumers and the environment.
Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.
United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.
Job Summary
Church & Dwight is seeking a Associate Brand Manager / Sr. Associate Brand Manager to join our team. This role is responsible for assisting in leading projects for TheraBreath oral care and Gravol nausea relief for the Personal Care Strategic Business Unit (SBU) contributing to achievement of annual organic growth targets.
Work Environment
- Hybrid: This is a hybrid role based in Ewing, NJ and requires in- person attendance on Tuesdays, Wednesdays, and Thursdays, with remote work options on Mondays and Fridays.
Role Accountabilities and Responsibilities
Assist in the development of the brand’s integrated marketing plan. Execute the integrated marketing plan, ensuring consistency with brand strategy and brand communication plan.
Work with the managers to support the briefing process to external communication agencies. Be accountable for the execution of specific brand activities (e.g. media plan, consumer and trade promotion activities, special packs, sampling, PR programs, event marketing, direct marketing, etc.).
Lead the execution of the day to day operational activities, including brand volume forecasting and brand financial plans.
Lead the execution of retail activations including shelf presence and packaging, and in-store displays. Assist with execution of shopper marketing programs.
Develop in-depth understanding and become an expert in the market – the business environment in which our brands compete, to include product category segments, channels, etc.
Lead the following business/operational activities: business tracking & updates; competitive tracking; management of inventory based changes; displays; promotional or bonus packs; and alternative channels. Additionally, lead interactions with Consumer Services.
Education and Experience ��
BA/BS required; MBA strongly preferred.
1+ years in Marketing (CPG, OTC, Cosmetics).
Excellent analytical skills and experience with category analysis and forecasting.
Familiarity with common consumer marketing research tools and techniques such as Nielsen or IRI data.
Strong project management skills and communication skills (written, verbal, presentation, and interpersonal).
Compensation and Benefits
The U.S. base salary range for this full-time position is $71,000-$131,700. This position is also eligible for a bonus.
As a Church & Dwight US employee, you (and eligible dependents, as applicable) will have access to medical, dental, vision, basic life insurance, paid vacation and sick time, and Paid Parental Leave. U.S. employees are entitled to paid holidays, floating holidays, and vacation days starting in their first year of employment depending on hire date. You are also able to participate in our 401k retirement plan (with company match and profit-sharing) and Discounted Employee Stock Purchase Plan.
The actual base pay offered to the successful candidate will be based on multiple factors, including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal pay parity. Compensation decisions are dependent upon the facts and circumstances of each position and candidate.
#LI-Hybrid
Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.
For more information on our company, our brands and our culture visit us at http://www.churchdwight.com/
Company
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